What People Like and Dislike About Doing Surveys

The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to treating our respondents like people—people willing to share their time, opinions and...

Review of Emphasis’ High-Impact Business Writing Training Course

Group of Business People Planning for a New Project. Emphasis (www.writing-skills.com) Attending this one-day course on High-impact business writing was a wonderful opportunity to take a step back and think about the way in which different styles of writing can have...

10 Free Market & User Research Tools

ICG member Mike Stevens, Insight Platforms, shares this interesting post about how to access some great free tools – and what to look out for along the way. https://insightplatforms.com/10-free-tools-market-user-research/ Mike has also developed a reasonably...

Interviewing On Sensitive Topics

Fiona Silver has kindly summarised the advice she received on interviewing potentially vulnerable people on a highly sensitive (not to say emotional) topic for the future reference of anyone with a similar query. Overview Reassuringly, there were...

Lidl UK

Can I start by saying (again) what a wonderful professional community this is; ever so supportive. And such a wealth of insights, recommendations and thoughts! Thank you everyone who provided background for my article. As promised, here is a very brief...
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