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How to refocus after a break

04 Sep 2019

Lucy Eckley of Build Your Brand Story outlines some really useful tips for getting our work momentum back after summer. Read full article here. https://buildyourbrandstory.com/refocus-after-break/

Seven tips for assimilating your insight

01 Aug 2019

A lot of organisations are sitting on a huge amount of research and data – but are they using this insight to its fullest? Each organisation has years of research. They want to take stock of it. They want to look at what they know already, what...

How accurate are ‘likely to purchase’ scores?

01 Aug 2019

We all know that people over claim in research – but by how much? There are several ‘accepted’ approaches to this, recently shared on the ICG’s e-group. One empirically based formula for interpreting claimed ‘likelihood to buy’ responses to...

Marketers Are Heavily Influenced By Identity

01 Aug 2019

Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how these differences matter. The science shows that building...

Six challenges facing Market Research and Insights

01 Aug 2019

Posted by Ray Poynter, 5 August 2019 One of the questions I am often asked relates to the challenges facing market research and insights. The first thing to highlight is that the world of market research and insights is a very diverse group, including leaders of...

Don’t blame research for a lack of innovation

01 Aug 2019

ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted. It’s all too easy to find fault with market research techniques for quashing innovation, but Nick Bonney argues the bigger barriers to innovation,...
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