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Putting HEART into your business

14 Sep 2018

Tactics and strategies used in the past by marketers to target B2B/ Professionals have typically been quite distinct from those used to reach consumers (B2C).  But there is a growing trend among B2B marketers to understand their buyers as people, more than just...

6 Ways To Target Millennials For Focus Group Research

22 Aug 2018

Focus group research is a powerful way to gather unique insights to improve your products and services. It’s a research method researchers use and enjoy, and it’s a method you often cannot beat!  But targeting millennials for focus groups is...

Stop wasting money on research …

14 Aug 2018

It might be controversial.  But I believe much of the research we commission isn’t necessary.  Very often we have the answers to new questions buried in past research.  Or freely available in the market. By revisiting your overlooked and...

6 reasons why I still love this job after 30 years

14 Aug 2018

In 1987 I jumped ship from my job as an account supervisor in advertising to become a qualitative researcher.  It was much more a case of escaping from a problem than running to a solution.  But qual turned out to be much more...

Platforms for Online Focus Groups

13 Aug 2018

A round up of the strengths and weaknesses of various online platforms available by members who have used them… if you want to add your own experiences, or have other platforms, please get in contact. Visions...

How Qualitative Research is Affected by GDPR

07 Aug 2018

On May 25 of this year, we all became bound by new regulations on data protection. Now, it’s hard to remember life before GDPR, and these four letters are having a major impact on our industry.   While numerous resources have cropped up to provide...
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