Postcode Mapping tool

Need to create a map based on multiple locations – here are some tools that can help… BatchGeo: Create an interactive map from your data<https://batchgeo.com/> batchgeo.com Make a map from a list of multiple locations, use addresses, postcodes, or...

The Digital Impact on the art of Conversation

Sarah Mowl takes a look at the generational changes in how we communicate with each other, driven by the digital age There’s been a lot written lately about our digital health and the overuse and addictive nature of social media.  However, whilst it’s...

The Digital Shopper’s Journey

Reproduced with kind permission of Robin Shuker, this special report takes a look at how digital grocery shoppers make decisions and what actions they take online when selecting their everyday grocery and household consumbable needs.  If you want to find out...

Legitimate interest vs Consent

Legitimate Interests vs. Consent. Do you really know the difference?  The ICO has issued 'myth busters' to explain the difference, and Griffin House Consultancy has produced a blog which simply explains the difference and its implications. ICO...

The Complete B2B Customer Persona Template

This is an industry report produced by Fuel Cycle (a continuous research platform provider). They say that market research budgets have stagnated at around 10% and are only predicted to grow by 1% in the coming year. The future of the industry is in the hand of...

Research & Analytics tools directory

The Lean Insight Toolbox:  By Mike Stevens The ICG's Mike Stevens has developed 'Lean Insight Toolbox' – a useful a resource for anyone who works in research, insight, customer experience or digital analytics.  It will include a...
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