Protect your SME from Cyber-Attacks

03 Aug 2018

How to Protect your Small Business from Cyber-Attacks? Small businesses need to be aware that despite the size of the business, almost 60 percent of UK SMEs have been a victim of an attack. Cyber-attacks on SMEs have been increased year on year. In 2015, 50% of...

GDPR one month on…

11 Jul 2018

The view from three of our members … if you would like to contribute, please contact editor@theicg.co.uk or add your comments below. Nanda Marchant – added insight ltd As someone who doesn’t do recruitment myself, GDPR is perhaps less of a headache...

Talking about brands and personal data

05 Jul 2018

Talking about brands, and do we really care about our data? ICG member Andrew Smith launched Customers in Britain, an annual snapshot of consumer behaviour and attitudes, back in 2005. The survey polls 1,000 adults in Britain. Data partner was ICG online company...

Lovin’ it – How McDonalds has put the emotion into product features

26 Jun 2018

Member Nick Bonney reflects on the winners at the annual shindig that is the Cannes Lions. The Lions are the most established and coveted awards for the creative and marketing communications industry – the advertising equivalent of the MRS awards.  All the...

Brexit Briefing – June 2018

26 Jun 2018

As the UK enters key stages of the Brexit negotiations with the European Union, recent poll data highlights the continuing deep divide over Europe with a significant minority of the population unsure of what they want or whether they are being led in the right...

Grow your customer base

25 Jun 2018

Businesses face so many challenges today, but one of the most pressing issues troubling CEOs is growth. Customer growth is a critical ingredient of an organisation’s success – how do we acquire more customers? How do we encourage existing customers to buy...