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The challenge of Chunky Questionnaires

29 Sep 2017

Why it’s such a challenge to make customer feedback questionnaires short and focused, but still insightful and valuable? We’ve all seen them; as customers we’ve received them, as researchers possibly guilty of writing them.  Long detailed...

Researchers holding steady while adapting to change

26 Sep 2017

Quirk has been conducting a survey amongst Corporate Researchers since 2014.  The survey is designed to cover all areas of their work and life, including budgets and their views on new methodologies. This year's survey took a specific look at the adoption of...

Brexit fog thickens…

20 Sep 2017

Brexit fog thickens as Britons rethink their future over Europe. As millions of Britons return from their summer holidays in Europe, most will have experienced the weaker purchasing power of the pound and the increasing confidence among EU countries.  Compared to...

Learning to be independent…

20 Sep 2017

Lucy Eckley shares her experience of becoming an independent consultant, and some of the lessons she has learnt along the way. Seven years ago I quit my corporate job – the one with the car allowance, annual bonus and company pension – and set up on my...

Four tips for crafting colourful reports

20 Sep 2017

The ICG's Tom Woodnutt of Feeling Mutual has recently written an article for Liveminds, global qualitative research company, to help you add layers of colour and credibility to qual research reports…  Clients want research that paints vivid pictures of...

GDPR is almost here

14 Aug 2017

GDPR is less than 10 months away and it is time to make sure that we are all compliant – so here are some hints, tips and useful resources to help you get ready. B2B marketing has produced a free to download guide.  Aimed at B2B marketers, it still...
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