shopping

30 Mar 2015

In-store research can yield fascinating insights into shoppers’ behaviour and how they view your brand. Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it fascinating when I explain the kind of...

Online Qual and how it fits in – Ken Parker

10 Mar 2015

We were delighted to welcome Ken as our guest (and again to a joint ICG meeting with BIG the next evening in Manchester, on this same topic). Ken’s view is that traditional and online qual are both great, he uses both and wants to continue doing so. A small...

Non research purposes

01 Jun 2014

MRS regulations when using research techniques for non research purposes – click here

Jane Frost on the new MRS CPD programme

11 Mar 2014

Quality, standards, professionalism: all words we use to try and differentiate ourselves. But how do we prove these concepts? Some professions have mandatory qualifications, some skills, like advertising, are publicly demonstrable. The research profession has a harder...

Putting the Spice into Qualitative Research – the Conference papers

25 Oct 2013

The AIMRI ICG Conference was held in London on 10th and 11th October 2013 and featured many ICG members. The conference papers can be downloaded in pdf format from the pane on the right hand side of this page. Thursday, 10th October 2013 Keynote Speech Becky Rowe,...

Business Insurance

27 Aug 2013

Gill has updated her article on Business Insurance which she originally prepared in  2008.   You can download.the latest version of the document in pdf format by clicking on the link in the right hand pane on this page.