Commissioning qualitative research

Qualitative research is used by all sorts of clients in commercial and public sectors, for consumer and business-to-business markets. It helps develop new products and advertising campaigns, explore attitudes and behaviours, understand customer needs. We all know and...

The Research Horizon in 2012 and how consultants fit in

On 25 April the London ICG meeting invited Jane Frost CBE, new head of the MRS, to speak to us and tell us how she saw the research industry, and what the MRS was doing to change and support independent consultants. We have made two audio downloads available of this...

Doing Business Abroad: The Opportunities

This well attended session stimulated a lot of debate among ICG members attending, addressing various practical issues of dealing with international clients as well as supporting UK clients to research overseas markets. The presentations (in pdf format) can be...
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