Agency and Clientside Life in Perspective

16 Sep 2015

Karen Malivoire, Strategic Insight Manager, HSBC, gives us her perspective on life as an agency and clientside researcher and how the two can best work together.

Harbingers of Failure

08 Sep 2015

Tim Harford, FT columnist,  reports on a new theory of 'harbingers of failure'.  If early adopters/ lead customers can predict new trends, then it makes sense that 'harbingers' can indicate which products are likely to fail.  These...

Honest responses – managing client’s expectations

11 Aug 2015

Scoping the issue:  An Insight Manager at a big FMCG company has asked for qualitative research that gives more 'honest responses' when developiing brand communications ideas.  In early-stage developmental research of Brand Campaign Ideas and...

What have we been talking about? Election Special

09 Jun 2015

Most polling is probably twaddle!  Vs.  Polling is a thankless task – A review of the E-group discussion by Claire Labrum This is a summary of the comments and discussions around the issue of polling which took place on the E-group...

Effectively Communicating Insight: Danny Wain told us how…

20 May 2015

Danny Wain’s highly engaging session on Communicating Insight was a great reminder of the many pitfalls a researcher can oh-so-easily encounter when preparing a presentation. Illustrated with amusing, honest anecdotes (such as a debrief of 300+ slides, all of which...

shopping

30 Mar 2015

In-store research can yield fascinating insights into shoppers’ behaviour and how they view your brand. Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it fascinating when I explain the kind of...