Commissioning research

27 Aug 2013

Download a short and highly informative guide on how to commission survey research. It has been written by Gill Wales, a senior ICG member with significant client side and supplier experience. It will tell you what to put in a brief, how to judge a good proposal and...

The Customer Experience

16 May 2013

AURA (Association of Users of Research Agencies) recently invited the ICG to lead a seminar on 'The Customer Experience'.  ICG members Sheila Keegan, Stephen Connell, Jane Woolley, Robin Shuker and Sam Neill presented papers and led interactive sessions...

Guidance on policies for ITT responses

23 Apr 2013

A regular "call for help" on the eGroup is advice or guidelines on writing the various policies required by many Invitations to Tender.  The Chair and Committee are extremely grateful to Steve Hallam for developing these guidance notes for...

How to research and understand alternative culture

14 Mar 2013

With the globe shrinking, ICG members are increasingly being asked to conduct work across geographical and cultural boundaries. In response to an increase in enquiries in the egroup, ICG members Iris Griffiths and Jessica Shepherd provided us with some practical do’s...

MRS Company Partner Scheme – special deal for indies and micro agencies

07 Oct 2012

The MRS offer free membership to the Company Partners Service for sole traders and small businesses (no more than three employees). This is an accreditation only package – so does not carry the full financial benefits of the main company partners scheme – but can...

Commissioning qualitative research

16 May 2012

Qualitative research is used by all sorts of clients in commercial and public sectors, for consumer and business-to-business markets. It helps develop new products and advertising campaigns, explore attitudes and behaviours, understand customer needs. We all know and...