RECORDING: AURA’s Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies?

27 Jun 2024

AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024. The Charter is founded on the  belief that the way clients and research agencies work together can make a real difference to people’s confidence and well-being. AURA members who sign...

RECORDING: Five Big AI Trends for Researchers and Insight Professionals

12 Jun 2024

This webinar has been generously sponsored by Qualzy Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he’ll talk about developments in AI that will have s big impact on researchers going forward:...

RECORDING: Mushrooms have a branding issue

03 Jun 2024

This webinar has been generously sponsored by Indeemo   Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious...

RECORDING: Webinar: What will 2034 look like?

16 May 2024

This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think...

RECORDING: Understanding How Using Advanced Analytics in Research Can Help Your Clients

02 May 2024

Have you ever wanted to know more about some of the key analytical tools used in market research? New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced...

RECORDING: Semiotics – How This Case Study Brought A Depth Of Understanding For The Client

30 Apr 2024

Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss; Semiotics and its relationship with Qual Kids’ films Hygiene Moving through space A wider point about brand as...