This Knowledge Share has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides
In the session, Abbey will cover:
Abbey Teunis is the Founder, Director and Lead Researcher at consumer insight agency, Embark Insight. Driven by the core belief that no human truth should ever be ignored, Abbey is on a mission to provide companies with real insights that reflect the real experiences of the customer, providing tangible and actionable opportunities for brand growth.
“Obsessed” with human behaviour and deeply curious, Abbey is a passionate advocate that the truth is human. As such, Abbey coined hybrid research-strategy model ‘The Truth is Human Method’, which is a culmination of more than 15 years of Director level industry experience and learnings. Born from the knowledge that companies, customers and individuals thrive when the customer is truly heard, this method ensures there’s no room for bias, misinterpretation, errors in memory or cliched responses in order to deliver a strategy that delivers lasting value.
A recording of the presentation will be available afterwards