State of the (Insight) Nation – A review of 2025 and some predictions for 2026
20 Jan 2026 @ 11:00 am - 12:00 pm
This webinar has been generously sponsored by Liveminds
Join our esteemed industry panellists to discuss some key themes from 2025 and help predict 2026.
Come away from the session with a better idea of what those in other areas of the industry (field, larger agencies, clients) are experiencing, as well as an idea of what your fellow independent consultants are going through as well.
A perfect start to the new year.
Our Panellists
James Endersby – Panel Chair, Opinium and Chair of the MRS
James Endersby (FMRS), is CEO of insights agency Opinium, based in New York, London, Amsterdam and Cape Town, Founder of Significant Insights and the Global 30 Under 30, and Chair of the MRS.
Steven Darby: Leeds Building Society
Steven is responsible for the Leeds Building Society research department, over a decade of client-side industry experience across B2B and B2C. He works with leading partners and agencies across the industry to bring the needs and voice of customer to the heart of the organisation.
Steven became Aura Director of Events and Awards in 2018, and Vice Chair in 2023 where he is responsible for delivering the Aura program of webinars, seminars, conference content and the AURA awards. As well as working at LBS and volunteering with Aura Steven has used this experience to support the MRS and has been a judge for the MRS Awards since 2019.
Sam Grey: Managing Director, i-view London
Sam has 24 years’ experience across recruitment, qual and quant fieldwork, automotive clinics, interviewing and facility operations. As Managing Director of i-view London, Sam has helped shape a multi-award-winning, inclusive viewing facility known for high-end hospitality, technical excellence and seamless delivery. Sam is a vocal advocate for the unique value of face-to-face insight in an increasingly hybrid industry.
Dr Sarah Jenkins,
Dr. Sarah Jenkins, Founder and Director of Magenta
Sarah is an award-winning insight professional with a distinguished career spanning more than 20 years. Starting in academia, moving to a think tank then the Social Research Institute of Ipsos MORI, Sarah moved into commercial research when she became Head of Qualitative in the Ipsos media team. In 2016, she founded Magenta Research, growing it into a multi-award-winning agency known for actionable client insights and storytelling. As an active member of the research community, Sarah has judged awards, served as AQR Vice Chair, and delivered MRS training. As respected conference speaker and thought leader, Sarah continues to push the boundaries of research challenging others to think differently and not always take the easy path.
