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To AI or not to AI. Is this the question?

25 May 2023 @ 11:00 am - 12:00 pm

This webinar has been generously sponsored by Qualzy, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities, diary studies,  video projects and more. It’s complete with state-of-the-art AI powered tools, outstanding support, and cost-effective pricing.

In this webinar, Phil Barden and Dr Dirk Held will be talking to us about AI and its applications for marketing/market research.

Specifically, they’ll cover:

  • What is AI and how does it work for marketing purposes?
  • What are marketing related use cases?
  • What are the limitations?
  • How to judge where and how AI can help or not.

Dr Dirk Held

Dr Dirk Held is the co-founder of DECODE marketing consultancy GmbH and also aimpower GmbH, DECODE’s sister company that specialises in AI. He is one of the leading experts in translating scientific findings into actual marketing practice. Author of several bestselling books on the topic of neuromarketing, he advises international brands on how to optimise their marketing activities. Dirk has a degree in psychology, an MBA and his PhD in behavioural economics was about the influence of brands on purchasing decisions. His most recent publication was the book ‘AI in brand management’ (published in German in 2019).

Phil Barden

Phil Barden is Managing Director of DECODE marketing ltd. After 25 years in client-side brand management (Unilever, Diageo, T-Mobile), Phil became a client of DECODE. The impact of their behavioural science approach on T-Mobile’s relaunch was so commercially successful that Phil quit to join DECODE and set it up in the UK. Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society, Phil works with many clients and agencies in the application of behavioural science to day-to-day brand and shopper marketing activities.




Once registered, login for the session is https://meet.goto.com/145863309


25 May 2023
11:00 am - 12:00 pm
Event Category:


Sally Alsop