Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss;

• Semiotics and its relationship with Qual
• Kids’ films
• Hygiene
• Moving through space
• A wider point about brand as narrative

William Landell Mills, Founder, Amaranth Insight

William started Amaranth in 2017 as a practice that combines semiotics with international qualitative research, mainly focused on brand strategy and design development. Prior to that William worked at both multinational research agencies and boutiques and was responsible for evolving a number of new methodologies. William has presented papers on Semiotic at the Global Esomar Conference, the MRS and Semiofest in Mexico. He has been published in Admap, Marketing Week and most recently in WARC. He won an Atticus for his work on Metaphors in Marketing.

https://theicg.co.uk/member/williamamaranthinsight-com/

https://www.linkedin.com/in/william-landell-mills-94532323/

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