Mike Roe

Micro Launch

Market research training provider


MARKET RESEARCH 101 TRAINING – for students, on-boarders and trainees within business schools, research agencies and marketing companies. Lectures and Award-winning, MRS – endorsed┬ámarket research online training simulation ‘microlaunch’

BUSINESS DEVELOPMENT TRAINING – for researchers based on MRS Course “How to Win New Clients”


MARKET RESEARCH TRAINING PROVIDER – offering world’s first online market research training simulation ‘microlaunch online’.


Director at Research International (Kantar) in many European locations during a 30 year career.

Freelance trainer since 2000. Clients include research agencies (e.g. IMRB), business schools (e.g. IE Madrid, Cranfield) and marketing multinatioanls (e.g. Unilever, Orkla).