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Latest from the ICG
From There To Here – A Podcast
Proud to be promoting this from ICG member Michael Stone. Michael has relaunched my From There To Here podcast this week with an interview with Ria Lina, who talks about her journey to becoming one of our most popular stand-up's, and the challenges and...
The MRS Inclusion Pledge for Insight Consultants
The ICG has worked with the MRS on an Inclusion Pledge which is relevant for ICG members/ independent consultants to encourage commitment to inclusive practices across the sector. The Inclusion Pledge for Independents focuses on ensuring we work with others who are...
AI for Market Research – Time to Choose From a Small Menu?
By ICG member John Habershon My favourite local restaurant has a mains menu with just five choices — one vegetarian dish, one fish, and three meat dishes. I get a delicious mix of emotions when I pick up the menu — pleasure, reassurance and, yes, a little smugness. I...
The power of a clear Baseline: Identifying what you truly need to change
By ICG members Lara Meyer and Jeff Deighton. As independent researchers, we're often asked to deliver fast solutions—both for clients and ourselves. But when business slows, confidence dips, or change feels inevitable, it’s vital to pause and understand what’s...
RECORDING: AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings
This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative...
The role and importance of moderation in qualitative market research in the age of AI
By ICG member Frank-Thomas Naether I have always been convinced that in a world that is becoming increasingly digital, qualitative market research will gain in importance. I remain convinced of this, especially in the age of AI. The new possibilities offered using AI...