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Latest from the ICG
RECORDING: Beyond Z – Understanding the UK’s Young People
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth...
RECORDING: Reframing the role of automation in data storytelling
This webinar has been generously sponsored by YouScan, social media listening with visual insights. Lunch&Learn from YouScan recording available here . When we think about automation in quant reporting, we often picture it handling repeatable...
From There To Here – A Podcast
Proud to be promoting this from ICG member Michael Stone. Michael has relaunched my From There To Here podcast this week with an interview with Ria Lina, who talks about her journey to becoming one of our most popular stand-up's, and the challenges and...
The MRS Inclusion Pledge for Insight Consultants
The ICG has worked with the MRS on an Inclusion Pledge which is relevant for ICG members/ independent consultants to encourage commitment to inclusive practices across the sector. The Inclusion Pledge for Independents focuses on ensuring we work with others who are...
AI for Market Research – Time to Choose From a Small Menu?
By ICG member John Habershon My favourite local restaurant has a mains menu with just five choices — one vegetarian dish, one fish, and three meat dishes. I get a delicious mix of emotions when I pick up the menu — pleasure, reassurance and, yes, a little smugness. I...
The power of a clear Baseline: Identifying what you truly need to change
By ICG members Lara Meyer and Jeff Deighton. As independent researchers, we're often asked to deliver fast solutions—both for clients and ourselves. But when business slows, confidence dips, or change feels inevitable, it’s vital to pause and understand what’s...