BE Archives - The ICG

RECORDING: Applications of Behavioural Science to Quantitative Market Research

19 Oct 2022

This webinar is generously sponsored by MIS Group Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from...

Applications of personality psychology to market research

12 May 2022

This webinar is generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality...

RECORDING: De-Mystifying COM-B And How It Can Be Used In Research

16 Dec 2021

This webinar is generously sponsored by Perspective Research Services Following on from an ICG members’ egroup discussion, we’re delighted that ICG member Elina Halonen, Square Peg Insight, will take us through what this model of behaviour is, how it...

ICG Webinar: Behavioural Economics: A Practical Guide For Market Researchers

30 Sep 2021

This webinar is generously sponsored by Qualzy (formerly Web Creator Suite) The webinar will be run by ICG member Emma Woodley, Truth Be Gold Behavioural Insight. The webinar will demonstrate the practical application of Behavioural Economics to your wider...

ICG Training: Comfort and Delusion in Perpetuating Racism

25 Feb 2021

This session was kindly sponsored by Web Creator Suite and Teneo Translations THIS SESSION TOOK PLACE IN DECEMBER 2020. A SHORT SUMMARY OF IT IS HERE. IF YOU WOULD LIKE TO PURCHASE THE FULL RECORDING OF THE SESSION (£10), CONTACT LUCIE ON MANAGER@THEICG.CO.UK ...