Translation is a key part of international market research projects. Getting it right first time can save time and money, improve responses and ensure the smooth running of the project from start to finish.
More than three decades of working with the industry’s leaders has shown us that the human touch is essential to best-in-class market research translation. The best results are achieved when expert mother-tongue linguists harness their extensive experience of translating for the sector to provide high-quality, accurate and culturally-sensitive translations.
In this blog The Language Factory (long-standing advertisers of the ICG) explain why humans are at the heart of gold-standard market research translation.
https://thelanguagefactory.co.uk/market-research/
See full article here