Topic: ICG Matters, Guidance & Materials

  • ICG Accounts 2024 – MEMBERS ONLY

    ICG Accounts 2024 – MEMBERS ONLY

    In preparation for our AGM on Thurs 19 September, 10.30am online.

    Register for the AGM here 

    Accounts here Financial Statements 2024 (For e-Approval)

  • Reflections on a Return to the ICG

    Reflections on a Return to the ICG

    Article by returning member Tracey White, White Insight

     

    It’s exciting, weird – and I won’t deny, a little scary to be back. It also feels like I’ve come home after a long trip away without much contact with my much-loved family. I’m wondering what took me so long.

    I’ve always told people (and it’s true in my head) that I’ve spent most of my career running my own business/freelancing but I’ve just calculated that after 40 years in the industry (which considering I’m only 39 doesn’t ‘compute’) I’ve been employed agency-side for 28 years and only worked independently for 12. So I’m having to re-evaluate my self-image.

    It’s already 12 years since I shut up shop at Fizz Research, left the ICG, and got myself a ‘proper job’. At the time, this return to employment was barely conscious – rather, it was driven by…

    1. boredom – or more accurately a need to get out of the house, the desire to put on ‘grown up’ clothes and get – not only a regular salary – but also a pension (perhaps I’m a bit older than 39) – and
    2. b) laziness… my client base had dwindled to just 3 or 4 regular buyers who were keeping me (more than sufficiently) busy when the most dependable one announced they’d been bought out – by a big, fancy London Ad. agency – and they needed a Head of Insight. I was offered the job, and if I didn’t take it, that income stream would likely dry up. I’d be facing a daunting new biz drive and I just didn’t have the appetite for the inevitable ‘hustle’.

    And it worked extremely well for 9 years… less well for the last 3. You’ll all be aware of the many (potential) pros of being employed; I hardly need to list them. If you’re working for a decent company with authentic ‘lived’ values, and savvy yet fair senior management, all well and good. But if your employers’ values don’t match your own, its only a question of time… that is, if you’re fortunate enough to jump ship and be able to take what is always, to some extent, a risk.

    So here I am. Not only is the ICG perhaps 4 times bigger than when I was last in the club (meaning 4 times the expertise and collaboration opportunities), it’s even changed its name (which I love btw). The new branding, the website (and its functionality), the diversity of members and the many varied and thought-provoking events – are all such valuable benefits. At just over £100/year, it was a ‘no brainer’ to re-join. The MRS and AQR will have to wait ‘till my first WhiteInsight invoice is paid (and I’m very unimpressed that re-joining the MRS means I’ll have to stump up £220 for the first year).

    The e-group asks are reassuringly similar: it’s such a joy to see the many requests for regionally based individual/independent recruiters… my most recent employment had me convinced qual is now entirely online, asynchronous and panel recruited! Oh the joy of the prospect of engaging with real respondents f2f and being pretty confident they really are who they claim to be! I can’t wait.

    Scared to be back? Scratch that – I’m completely happy! I’m also really looking forward to 11th July when I hope to re-connect with some of those who are still here from 12+ years ago. And say Hello to many more new faces, who have chosen the freedom of an independent life.

    Plus ça change, plus c’est la même chose.

     

    Tracey White; WhiteInsight.

     

  • How to Make the Most of the Egroup – and the Etiquette to Follow When Using It

    How to Make the Most of the Egroup – and the Etiquette to Follow When Using It

    With about 400 members on our egroup, it’s important that we all follow a set of guidelines to ensure that everyone feels comfortable using it and that it remains valuable to members.

     

    Overall:

    1. No self-promotion to the whole group
      • you can do so directly to an individual member who has asked for a recommendation
    2. Never forward an e-group email to someone who is not in the e-group, nor share a member’s contact details without asking their permission first
    3. Never copy in someone from outside the egroup to an email you send to the egroup.
    4. Take a moment before sending and checking who it is being sent or copied to.

    Egroup The ICG – egroup – Housekeeping Do’s and Don’ts of posting

    More Specifically, Do:

    • Note that the address for posting a question is uk@egroups.theicg.co.uk
    • Remember that if you simply click reply to a post, your answer will go to the questioner only. If you want your answer to go to everyone, type in uk@egroups.theicg.co.uk into the CC box, or click the reply to all button in your email client.

      The overall rule is that you should only post to everyone if your answer could be useful to others and you should NOT promote yourself to everyone.

    • Compare views, ask for advice, offer advice, post and respond to work opportunities or simply read and learn…about anything to do with being an independent researcher
    • Post a question from the same email address that you’ve used to register with the ICG, otherwise it won’t send
    • Use meaningful subject-lines, so that people can choose what to read. If the subject drifts within a post, please try to change the subject line (and put the original subject as ‘was xyz’ in brackets next to it).  Please start your posting with some sort of generic label, such as: RECRUITMENT:, WORK OPPORTUNITY:, TECHNICAL:, INDUSTRY:, BUSINESS:, ICG:, SOCIAL:, OFF TOPIC: etc. followed by a short description, e.g.: RECRUITMENT: Recruiter wanted in Dundee.  Note: Try to use ’SOCIAL’ and ‘OFF TOPIC’ only on Friday afternoons!
    • Remember to quote only enough of the original email to provide context when replying and delete the rest of the original text before sending. This is especially important for those who receive the daily digest
    • Do recommend others (not yourself) if the question asks for it, and be as specific as you can, stating whether or not you’ve had direct experience of the person/business you’re recommending. Ideally, your opinion should be based on experiences within the last year
    • Be clear as to who the responses are for; are they for you, or for your client?
    • Remember that email is a text-only medium, so the people reading your messages can’t see that wry grin or hear the chuckle in your voice. If you are about to react angrily to something someone has said, bear in mind they might have been joking or merely intending to suggest an alternative point of view. Please do consider others and ensure that messages remain polite.
    • To protect members from viruses etc., our egroup email system does not allow you to add attachments or use graphics in your posts.  All html tags are removed so there is just plain text left – however you can include hyperlinks to online resources, web pages etc.
    • Consider setting your email software to filter ICG emails into their own folder so you can dip in & out of them during the day as it suits you
    • Feel free to post some lighter messages as you see fit (particularly on a Friday), as long as the majority of posts are business-orientated
    • Turn off your messages whilst on holiday if you’d like to by clicking here and  logging in. You can then click on ‘Disabled’ next to Mail Delivery
    • Set your messages to daily digest if you’d like to using the same link as above and click on ‘on’ next to ‘set digest mode’

    More specifically, don’t:

    • Promote your own business or services, unless it’s directly to the questioner (only) and has been asked for. Promoting your business should be done via your profile on the Find a Consultant service on the website (please update your profile there for maximum effect)
    • Forward any eGroup communication to non-members. Everything discussed on the egroup should be treated as confidential to the group. It’s fine to tell suppliers they were recommended by ICG members, but if you decide *not* to do business with someone (supplier or client) as a result of eGroup feedback, you must not mention this
    • Respond angrily or aggressively to a post if you disagree with it. Remember that everyone can see your response and ‘spats’ can easily escalate and upset people.
    • Please remember that the egroup is a closed group. Members need to feel comfortable to express their thoughts, safe in the knowledge that this won’t be shared externally. Never share contact details of members, nor their posts, with anyone outside of the group.

    Egroup Moderators

    • If you have any questions or concerns, please address them to our egroup moderator, Arthur Fletcher

    Egroup Committee Member

    • Committee member Paul Gebara is responsible for making sure the egroup rules are communicated, useful posts are collated, and making sure members are comfortable using it. He can be contacted on  gebara@pf3mconsultants.co.uk

    Searching the archive

  • MRS/ICG Award For Independent Consultants 2024 – OPEN FOR ENTRIES

    MRS/ICG Award For Independent Consultants 2024 – OPEN FOR ENTRIES

    The ICG has some of the most talented, versatile and experienced researchers and research micro-businesses in our industry and since 2016 these contributions have been recognised as part of the MRS’ Awards programme.

    Following the huge success of the last eight years, we are excited to announce that entries for this year are now open. Deadline for submissions is 4pm on Thursday 27 June.

    This is an Award for YOU. We’re sure that each of you can submit something worthwhile. Please take this opportunity.

    Who can enter?

    Any independent researchers/micro-business who is either a member of MRS or the ICG and employs three or fewer full time staff (in other words, applicants must be eligible to join the ICG). Spread the word to anyone outside of the ICG who’s eligible. They can always join the MRS and/or the ICG once they’ve submitted.

    If you’ve submitted something previously, you can continue to do so again. There’s no limit to the number of times you can enter.

    What do I need to demonstrate in my application?

    This award is designed to recognise the contribution of researchers who choose to work as independent consultants, or as micro-businesses with 3 or fewer employees, rather than in a larger agency environment.

    The award will be given to the independent research consultancy giving the best demonstration of their skills and expertise, and the impact their work has, against one or more of the following criteria:

    • Excellence when using established methodologies and techniques
    • Innovation, originality and relevance when using novel methodologies and techniques
    • Strength of contribution made to the success of the client’s business.

    We particularly welcome submissions that show the advantages to clients of working with independent researchers or collaborative teams of independent researchers.

    This award is open to all ICG members and MRS members whose businesses employ a maximum of 3 people and who aren’t affiliated with a larger organisation. Please contact Anne Rodger for information about ICG membership or find out more about joining MRS here.

    Entry format

    The judges require a 1,500-word synopsis plus a 200-word summary which specifically highlights why you believe your entry should win this award.

    Your synopsis and summary must be submitted via the online form below. Up to three charts/illustrations can be uploaded separately. These do not contribute to the word count but must be specifically referenced in the body of the entry. Additional links to videos, blogs or websites will not be considered by the judges.

    You must also upload a high-resolution version of your company logo, or multiple logos if the project is a partnership, in print quality .jpg format (about 300dpi) to be used for publicity purposes if your entry is chosen as a finalist.

    Why should I enter?

    • PRIDE: Everyone entering can be proud that they’re promoting the enormous value that we bring to our industry and the excellent work that we do.
    • KUDOS: For those who are shortlisted/the winner, you can be sure to receive an enormous amount of professionally-generated publicity, kudos and potential business, both in the run up to the winner announcement and afterwards.
    • FREE: the award is free to enter
    • STRONG CHANCE OF BEING SHORTLISTED:  We’ve typically had fewer than 20 submissions each year, and we shortlist 4.
    • SUBMISSIONS ARE ONLINE ONLY: You need to write a 1500 word submission about your work, together with a 200 word summary. That’s it. No interview.

    Don’t just take our word for it

    And from our 2023 Winners, Untapped Innovation

    All of us at Untapped were so honoured to have won the 2023 MRS/ICG Independent Consultants Award recognising our innovative research approach in collaboration with BookTrust. The project with BookTrust was one of our favourites in 2023 and it wouldn’t have been possible without our network of amazing independent researchers and experts. As the fast-paced industry evolves and our clients’ innovation challenges with it, we continue to rely on the latest thinking and expertise to bring the magic of insights into innovation.


    The timetable 

    The timetable for 2024 is as follows:

    • 27th June, 4pm – Deadline for entries
    • Early October – Finalists announced
    • 2nd December – Winners announced at MRS Awards Dinner, London

    For any other information please contact ICG committee member responsible for the Award, Matt Kirby 

    Whatever your skill set, we hope you’ll find a way to show how you’ve made an impact.

    Application form here

    More info about the Awards overall here 

    Listen to the Q&A session about the Award that we ran April 2023 for members here

  • Insight Consultants Group ICG Brand Refresh May 2024

    Insight Consultants Group ICG Brand Refresh May 2024

    The ICG re-branded itself as the Insight Consultants Group in May 2024 and a set of logos were created.

    ICG members can use the following to use on their websites and email signatures:

    ICG Member

    Other users

     

  • ICG Buddy Scheme – Now Open for Registrations May-July ’24 (Inc)

    ICG Buddy Scheme – Now Open for Registrations May-July ’24 (Inc)

    An opportunity for ICG members to meet and exchange ideas/opinions with other members. Members are paired up for 3 months, after which the pairings change. No huge commitment needed, just a willingness to (probably virtually) meet up with your ‘buddy’ at agreed times and agree to share work issues/concerns/questions with each other.

    Rewarding on a number of levels – learnt loads and worked with buddies since

    I met great people and with one of them started a really nice and inspiring and successful collaboration

    You get to know other MR consultants better, give each other tips, potential for new business and collaboration

    To sign up to our next Buddy scheme, register here

    (Registrations open until end of 3 May –  buddies will be sent to you by email early w’c 6th May).

  • Stephen Bairfelt – Chair of the New B2B Research Network

    Stephen Bairfelt – Chair of the New B2B Research Network

    By ICG member Stephen Bairfelt

    I am delighted and honored to announce that I have been selected to be the Chair of the new B2B research network, which will work in conjunction with the Market Research Society (MRS).

    I’ve always had a passion for B2B research and been involved in it for most of my career.

    I want the new group to meet the needs of all who work among B2B audiences, whether that is as a specialist or the occasional participant. I plan a suite of new training courses, events, seminars and awards to promote best practice. I want to attract a mix of the inexperienced and experienced, foster an atmosphere of learning and also importantly provide a forum for both buyers and sellers of B2B services to meet regularly in an informal and friendly atmosphere.  I think this new group will be of particular interest to ICG members, many of whom are actively involved in B2B research.

    Being able to work closely with the Market Research Society (MRS) will enable us to draw on the resources we need, as well as reach parts of the industry that hitherto have not been engaged with dedicated B2B interest groups, but could benefit from shared learning and experiences.

    And what is really exciting is that the new network will offer ICG members, who also have an MRS membership, FREE access to any specialist resources and events.

    The previous B2B network, the Business Intelligence Group (BIG) will be dissolved and replaced with the new group. I’m delighted to say that some of the existing committee members including Trevor Wilkinson, Jordan Wood and Amy Middleton will join the new steering group.  And ICG member, Liz Montgomery, has agreed to join and will be responsible for designing and delivering a new suite of B2B training courses.

    This is a unique opportunity to start with a clean sheet of paper and so I’d be interested to hear from anyone who actively works in or has an interest in B2B in their views, opinions, thoughts and ideas on what you consider should be the priorities for this new group.

    Stephen Bairfelt

    Managing Director FMRS

    Purple Market Research Ltd

    Stephen Bairfelt <stephen@purplemr.co.uk>

     

     

  • Summary of Committee Meeting Minutes 2024 for Members

    The following summarises the discussions that were had in each Committee meeting of 2024. For ICG members only.

    January 2024

    • Consideration being given for running an artistic display of contemporary research process/output to demonstrate what we actually do creatively.
    • Membership eligibility criteria and principles being considered by committee and potentially re-worked to ensure a continued level playing field amongst members.
    • ICG website host to be moved to an organisation that is better aligned to the way we work
    • ICG re-brand currently underway – designer has been commissioned.
    • Budgetary planning for 2024-5 being considered by committee.

    March 2024

    • Thanks to the MRS for offering us a complementary table at Conference. Useful contacts made.
    • Re-brand progressing well. Feedback from members’ consultation, as well as committee input, has narrowed down options further.
    • Automated renewals process for members about to start.
    • Summer party booked for 11th July – will include an art ‘exhibition’ where members (and colleagues) will be invited to bring graphic/artistic representations of their work
    • Quiz Night in February considered a great success, financially and in terms of attendee feedback.
    • ICG would like to measure number and type of member collaborations – need someone to volunteer their service/skills to get this off the ground.
    • Consideration of creating a new committee role – egroup promotion
    • ICG would like to initiate its own podcast series.

     

  • Recording: Knowledge Share: How to Get the Most out of the Icg Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)

    Recording: Knowledge Share: How to Get the Most out of the Icg Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)

    The ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date, several of whom return for a new buddy again and again.

    Alan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both  signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship.

    Come and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme, you’re bound to learn something about networking and human connections anyway….

    (With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme).

    Alan Bowman

    Founder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations.

    Andrew Smith

    Founder and Lead Research @ Insight Advantage. Working across both B2C/B2B, the business delivers quantitative & qualitative research, whilst ensuring that clients are also maximising insights from existing data sources.

    Recording here 

  • Late Payment Register

    Late Payment Register

    The ICG’s Late Payment Register

    To follow is a list of companies that ICG members have had payment problems with in the past. It is to be used as a warning to others, rather than as a tool for defamation. The details on this register must not be shared outside of the ICG. 

    Mission Translate – April 2024: two complaints on egroup about late payment.

    Redline Strategic Thinking (also trading as Frontera Group) – August 2025: I had to get debt collectors on them and wrote off several thousand pounds owed in the end

    Ronin – August 2025: 2 months late past a 60 day term and still messing us about

    Ronin – January 2026: Not the first time that I got RFQ from Ronin, and I actually never worked for them. As I was not available to do the job, I forwarded the email and the RFQ details to my Italian colleagues
    One of them applied and did a small part of the job (in May 2025). Fortunately small, so the impact on her finances was bearable. What’s unacceptable and unbearable however is the fact of having been ghosted for 9 months….no answers, or vague answers from the admin department, or this person no longer works here, or no answer from the International coordination etc. My colleague finally got paid this month

    Mission Connect – August 2025: Finally did pay but over 4 months late and only after a lot of nagging and chasing

    IQVIA – August 2025: now paying at 90 days and stating they will deduct 2.5% off all invoices they pay

    LP/AD (Canadian agency) – reported August 2025, happened August 2024: I spent a lot of time on desk research for them. They agreed to pay me $3,000 Canadian but despite promises, they never paid up, and now just blank me when I email them.

    Sentient Decision Science (USA) – August 2025: 10 months late on a $5k invoice

     

    SAGO, UK https://sago.com/en/locations/london/ – their stated payment terms are 60 days. I’ve several invoices this year not paid within the period – and after constant chasing have had to wait up to 120 days for payment.  When you chase payment, their responses are vague and non-committal. Last year I had to escalate my issue to the CFO for Europe who replied with an equally vague response before I was eventually paid (after 120 days).

     

    SPARK EMOTIONS LTD – November 2025: Not only they are not paying after 95 days, but they also first blamed Unilever for not paying them then stopped communication

     

    ZEST FIELDWORK –  January 2026: is always late paying, every time without fail they never pay on time. Currently I have an invoice which is 30 days overdue and they never get back to you when you bring it up with them

     

    SPRIM – January 2025: The client has stopped responding to emails/ phone calls, and the invoices are now over 90 days overdue and counting.