In preparation for our AGM on Thurs 19 September, 10.30am online.
Accounts here Financial Statements 2024 (For e-Approval)

In preparation for our AGM on Thurs 19 September, 10.30am online.
Accounts here Financial Statements 2024 (For e-Approval)

Article by returning member Tracey White, White Insight

It’s exciting, weird – and I won’t deny, a little scary to be back. It also feels like I’ve come home after a long trip away without much contact with my much-loved family. I’m wondering what took me so long.
I’ve always told people (and it’s true in my head) that I’ve spent most of my career running my own business/freelancing but I’ve just calculated that after 40 years in the industry (which considering I’m only 39 doesn’t ‘compute’) I’ve been employed agency-side for 28 years and only worked independently for 12. So I’m having to re-evaluate my self-image.
It’s already 12 years since I shut up shop at Fizz Research, left the ICG, and got myself a ‘proper job’. At the time, this return to employment was barely conscious – rather, it was driven by…
And it worked extremely well for 9 years… less well for the last 3. You’ll all be aware of the many (potential) pros of being employed; I hardly need to list them. If you’re working for a decent company with authentic ‘lived’ values, and savvy yet fair senior management, all well and good. But if your employers’ values don’t match your own, its only a question of time… that is, if you’re fortunate enough to jump ship and be able to take what is always, to some extent, a risk.
So here I am. Not only is the ICG perhaps 4 times bigger than when I was last in the club (meaning 4 times the expertise and collaboration opportunities), it’s even changed its name (which I love btw). The new branding, the website (and its functionality), the diversity of members and the many varied and thought-provoking events – are all such valuable benefits. At just over £100/year, it was a ‘no brainer’ to re-join. The MRS and AQR will have to wait ‘till my first WhiteInsight invoice is paid (and I’m very unimpressed that re-joining the MRS means I’ll have to stump up £220 for the first year).
The e-group asks are reassuringly similar: it’s such a joy to see the many requests for regionally based individual/independent recruiters… my most recent employment had me convinced qual is now entirely online, asynchronous and panel recruited! Oh the joy of the prospect of engaging with real respondents f2f and being pretty confident they really are who they claim to be! I can’t wait.
Scared to be back? Scratch that – I’m completely happy! I’m also really looking forward to 11th July when I hope to re-connect with some of those who are still here from 12+ years ago. And say Hello to many more new faces, who have chosen the freedom of an independent life.
Plus ça change, plus c’est la même chose.
Tracey White; WhiteInsight.


Egroup The ICG – egroup – Housekeeping Do’s and Don’ts of posting
Please remember that the egroup is a closed group. Members need to feel comfortable to express their thoughts, safe in the knowledge that this won’t be shared externally. Never share contact details of members, nor their posts, with anyone outside of the group.


The ICG has some of the most talented, versatile and experienced researchers and research micro-businesses in our industry and since 2016 these contributions have been recognised as part of the MRS’ Awards programme.
Following the huge success of the last eight years, we are excited to announce that entries for this year are now open. Deadline for submissions is 4pm on Thursday 27 June.
This is an Award for YOU. We’re sure that each of you can submit something worthwhile. Please take this opportunity.
Any independent researchers/micro-business who is either a member of MRS or the ICG and employs three or fewer full time staff (in other words, applicants must be eligible to join the ICG). Spread the word to anyone outside of the ICG who’s eligible. They can always join the MRS and/or the ICG once they’ve submitted.
If you’ve submitted something previously, you can continue to do so again. There’s no limit to the number of times you can enter.
This award is designed to recognise the contribution of researchers who choose to work as independent consultants, or as micro-businesses with 3 or fewer employees, rather than in a larger agency environment.
The award will be given to the independent research consultancy giving the best demonstration of their skills and expertise, and the impact their work has, against one or more of the following criteria:
We particularly welcome submissions that show the advantages to clients of working with independent researchers or collaborative teams of independent researchers.
This award is open to all ICG members and MRS members whose businesses employ a maximum of 3 people and who aren’t affiliated with a larger organisation. Please contact Anne Rodger for information about ICG membership or find out more about joining MRS here.
The judges require a 1,500-word synopsis plus a 200-word summary which specifically highlights why you believe your entry should win this award.
Your synopsis and summary must be submitted via the online form below. Up to three charts/illustrations can be uploaded separately. These do not contribute to the word count but must be specifically referenced in the body of the entry. Additional links to videos, blogs or websites will not be considered by the judges.
You must also upload a high-resolution version of your company logo, or multiple logos if the project is a partnership, in print quality .jpg format (about 300dpi) to be used for publicity purposes if your entry is chosen as a finalist.
All of us at Untapped were so honoured to have won the 2023 MRS/ICG Independent Consultants Award recognising our innovative research approach in collaboration with BookTrust. The project with BookTrust was one of our favourites in 2023 and it wouldn’t have been possible without our network of amazing independent researchers and experts. As the fast-paced industry evolves and our clients’ innovation challenges with it, we continue to rely on the latest thinking and expertise to bring the magic of insights into innovation.
The timetable for 2024 is as follows:
For any other information please contact ICG committee member responsible for the Award, Matt Kirby
More info about the Awards overall here
Listen to the Q&A session about the Award that we ran April 2023 for members here

The ICG re-branded itself as the Insight Consultants Group in May 2024 and a set of logos were created.
ICG members can use the following to use on their websites and email signatures:
ICG Member

Other users

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An opportunity for ICG members to meet and exchange ideas/opinions with other members. Members are paired up for 3 months, after which the pairings change. No huge commitment needed, just a willingness to (probably virtually) meet up with your ‘buddy’ at agreed times and agree to share work issues/concerns/questions with each other.
Rewarding on a number of levels – learnt loads and worked with buddies since
I met great people and with one of them started a really nice and inspiring and successful collaboration
You get to know other MR consultants better, give each other tips, potential for new business and collaboration
(Registrations open until end of 3 May – buddies will be sent to you by email early w’c 6th May).

By ICG member Stephen Bairfelt

I am delighted and honored to announce that I have been selected to be the Chair of the new B2B research network, which will work in conjunction with the Market Research Society (MRS).
I’ve always had a passion for B2B research and been involved in it for most of my career.
I want the new group to meet the needs of all who work among B2B audiences, whether that is as a specialist or the occasional participant. I plan a suite of new training courses, events, seminars and awards to promote best practice. I want to attract a mix of the inexperienced and experienced, foster an atmosphere of learning and also importantly provide a forum for both buyers and sellers of B2B services to meet regularly in an informal and friendly atmosphere. I think this new group will be of particular interest to ICG members, many of whom are actively involved in B2B research.
Being able to work closely with the Market Research Society (MRS) will enable us to draw on the resources we need, as well as reach parts of the industry that hitherto have not been engaged with dedicated B2B interest groups, but could benefit from shared learning and experiences.
And what is really exciting is that the new network will offer ICG members, who also have an MRS membership, FREE access to any specialist resources and events.
The previous B2B network, the Business Intelligence Group (BIG) will be dissolved and replaced with the new group. I’m delighted to say that some of the existing committee members including Trevor Wilkinson, Jordan Wood and Amy Middleton will join the new steering group. And ICG member, Liz Montgomery, has agreed to join and will be responsible for designing and delivering a new suite of B2B training courses.
This is a unique opportunity to start with a clean sheet of paper and so I’d be interested to hear from anyone who actively works in or has an interest in B2B in their views, opinions, thoughts and ideas on what you consider should be the priorities for this new group.
Stephen Bairfelt
Managing Director FMRS
Purple Market Research Ltd
Stephen Bairfelt <stephen@purplemr.co.uk>
The following summarises the discussions that were had in each Committee meeting of 2024. For ICG members only.
January 2024
March 2024

The ICG’s Late Payment Register
To follow is a list of companies that ICG members have had payment problems with in the past. It is to be used as a warning to others, rather than as a tool for defamation. The details on this register must not be shared outside of the ICG.
Mission Translate – April 2024: two complaints on egroup about late payment.
Redline Strategic Thinking (also trading as Frontera Group) – August 2025: I had to get debt collectors on them and wrote off several thousand pounds owed in the end
Ronin – August 2025: 2 months late past a 60 day term and still messing us about
Ronin – January 2026: Not the first time that I got RFQ from Ronin, and I actually never worked for them. As I was not available to do the job, I forwarded the email and the RFQ details to my Italian colleagues
One of them applied and did a small part of the job (in May 2025). Fortunately small, so the impact on her finances was bearable. What’s unacceptable and unbearable however is the fact of having been ghosted for 9 months….no answers, or vague answers from the admin department, or this person no longer works here, or no answer from the International coordination etc. My colleague finally got paid this month
Mission Connect – August 2025: Finally did pay but over 4 months late and only after a lot of nagging and chasing
IQVIA – August 2025: now paying at 90 days and stating they will deduct 2.5% off all invoices they pay
LP/AD (Canadian agency) – reported August 2025, happened August 2024: I spent a lot of time on desk research for them. They agreed to pay me $3,000 Canadian but despite promises, they never paid up, and now just blank me when I email them.
Sentient Decision Science (USA) – August 2025: 10 months late on a $5k invoice
SAGO, UK https://sago.com/en/locations/london/ – their stated payment terms are 60 days. I’ve several invoices this year not paid within the period – and after constant chasing have had to wait up to 120 days for payment. When you chase payment, their responses are vague and non-committal. Last year I had to escalate my issue to the CFO for Europe who replied with an equally vague response before I was eventually paid (after 120 days).
SPARK EMOTIONS LTD – November 2025: Not only they are not paying after 95 days, but they also first blamed Unilever for not paying them then stopped communication
ZEST FIELDWORK – January 2026: is always late paying, every time without fail they never pay on time. Currently I have an invoice which is 30 days overdue and they never get back to you when you bring it up with them
SPRIM – January 2025: The client has stopped responding to emails/ phone calls, and the invoices are now over 90 days overdue and counting.