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Embracing the Unknown – How an exploratory approach helped Givaudan crack the codes of flavour success in snacks
Embracing the Unknown – How an exploratory approach helped Givaudan crack the codes of flavour success in snacks
We welcome ICG member Muriel Esposito to run this Knowledge Share for us. This Knowledge Share is about understanding consumer preferences without direct consumer research! Our approach blends qual and quant along with diverse areas of expertise from outside the research world. Also – no AI. So hopefully this will provide people with a different […]