Knowledge Share – Writing A Business Book – Are You Asking For Trouble?

This Knowledge Share is sponsored by Perspective Research Services. Come and hear ICG member Jon Cohen,  Kindling Strategy, talk about writing a book. Based on Jon’s personal experience of writing and self-publishing a business book, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing, producing […]

Knowledge Share: Teach Your Clients To Give Better Briefs – It’s Worth It

This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs   We welcome ICG member Alex […]

Knowledge Share: Roundtable Discussion about AI and Qual

This Knowledge Share has been generously sponsored by Qualzy, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch. Following on from our members' e-group discussion, we'd like to invite all ICG members to a roundtable discussion about your experiences,  hopes, fears, frustrations and knowledge gaps when using AI in […]

Knowledge Share: Applied Colour Psychology for Brands and Comms

This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs   Colour is a key element of brand […]

Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research

This Knowledge Share is generously sponsored by Yasna.ai, a platform for conversational research through automated interviewing.   The session will be led by ICG member Iris Griffiths, Across Research. Join us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick […]

What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands, Spain and Thailand. A comparison of three very distinct cannabis markets

This Knowledge Share has been generously sponsored by Research Clever, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality, agile communication, one point of contact on each project, project management expertise and commitment to our proposals backed by our guarantees.   In the […]

Innovations & Trends in Research Tech for 2025

This Knowledge Share has been generously sponsored by Yasna. ICG member Mike Stevens , Insight Platforms, will take us through an overview of the big themes, emerging trends and new technologies for research, analytics and insights. No need to pre-register: Login is https://zoom.us/j/96355976193    

Knowledge Share: Why is France different?

This Knowledge Share has been generously sponsored by Norstat Join ICG member Katherine Passerieu who'll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative market research in France. She'll talk about cultural sensitivities, methodological considerations, analysis and interpretation, recruitment, timings, regulatory compliance. […]

AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings

This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis    Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications, she's tested […]

Exploring the Potential of VR/AR in Consumer Insights

This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai   Please join ICG member (and committee member) Barbara Du Perron, Bric,  who'll talk […]

Prompt Design for Independent Researchers – Foundations

This Knowledge Share has been generously sponsored by Yasna.ai,the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai   Join ICG member Ramona Daniel, 23Insights, for this Knowledge Share This 45-minute session will […]

Qual researchers’ big opportunity with smaller brands

This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai This Knowledge Share will be presented by ICG member Hugh Carling New technology like Generative AI […]

Demystifying coaching: How coaching can help you (and your clients!)

This Knowledge Share is presented by ICG member Carol Raithatha   Coaching has become widespread in the business world but there can be a lot of confusion about what it actually is and how it can help professionals. This Knowledge Share will start from the beginning and explain what coaching is (and is not), workplace […]

A Whistlestop Tour of Canva

This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple       Ready to see what all the Canva fuss is about? This session is perfect if you've been curious about whether it's worth making the switch from PowerPoint, or if you want to create better-looking social […]

Segmentation: Your mission, should you choose to accept

This Knowledge Share will be presented by ICG member John Storey   It is generously sponsored by Add Maple       What you will gain from attending This session will provide you with a high-level understanding of segmentation, equipping you to deliver more value to your clients. You will walk away with the understanding and […]

Prompt Design 2.0 – Getting More Useful Results from AI Tools

We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share.       This follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives […]

Data Protection 2025 – New Rules/New Risks

This Knowledge Share has been generously sponsored by Indeemo.     The Knowledge Share will be run by ICG member Jude Legg, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance. Jude Legg I have over 20 years experience working in […]

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