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Please join ICG member (and committee member) Barbara Du Perron, Bric,  who’ll talk to us about VR and AR

What members will gain from attending:

• Understanding VR/AR & why it is relevant for Consumer Insight: What these technologies are, current trends, and why they matter for market research.
• Opportunities for Research: Practical applications like early-stage innovation, pack testing, shopper research,  virtual home testing, and usability research.
• Collaboration Potential: Exploring ways we can work together. I am especially interested in quallies that are open to conducting interviews in VR/AR (either remote or in-person with augmented/mixed reality), recruiters specialized in street intercepts or hard to research sample (e.g. headset owners) , people that are great with video and that would be interested in creating immersive deliverables using VR/AR footage and industry/domain experts in relevant domains like automotive, pack/ shopper or usability research.

About Barbara

Barbara is an independent consultant with a focus on research technology and innovation  (helping clients choose new tech/tools, running pilots, inspiration workshops, etc). She’s currently transitioning to building research solutions that leverage the potential of VR/AR in market research. Barbara sits on the ICG committee and is responsible for Advertising and Sponsorship.

No need to pre-register for this session.

Login is https://zoom.us/j/96355976193

Note that this Knowledge Share is at a different time to our usual Knowledge Shares.