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Join ICG member Ramona Daniel, 23Insights, for this Knowledge Share

This 45-minute session will help you get more out of the AI tools you’re already using, without needing to become a tech expert. You’ll learn:

• What different types of AI tools (like ChatGPT or Claude) can and can’t do, and how to pick the right one for the job
• Simple, repeatable ways to write prompts that give you better, more relevant answers
• How to fine-tune AI responses when they’re not quite right
• Easy ways to keep track of the prompts you’ve written, so you can reuse and improve them over time

This is a hands-on, interactive session for independent researchers who want to work faster, think more creatively, and make AI a more useful everyday tool.

Ramona Daniel

I’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools.

https://www.linkedin.com/in/ramonadaniel/

https://www.23insights.co.uk/

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