Co-creation in today’s world and beyond
This Knowledge Share will look at the highs and lows of creative workshopping, and what the future might have in store for us. Drawing on decades (!) of experience between them […]
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Knowledge Share
Embracing the Unknown – How an exploratory approach helped Givaudan crack the codes of flavour success in snacks
We welcome ICG member Muriel Esposito to run this Knowledge Share for us. This Knowledge Share is about understanding consumer preferences without direct consumer research! Our approach blends qual and […]