Ever receive pushback from a client after suggesting an online community approach? If so, you’re not alone! Even after decades of online qual research and with communities being an established methodology today, we can still see client hesitancy in making the jump to a digital solution. Join us at this Lunch & Learn where we’ll […]
This webinar has been sponsored by Cxoice Insight Systems from dobney.com - the all-in-one survey and insight platform Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and […]
Please join this 30-min Lunch&Learn session with PureSpectrum. In recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see. PureSpectrum outlines how by leveraging industry leading technology, […]
This Knowledge Share has been generously sponsored by Qualzy Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge. In this Knowledge Share webinar, Paul Griffiths shares three easily used […]
This webinar has been generously sponsored by TTC WeTranslate Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who'll be discussing what it's really like to conduct research in Asia. Specifically, they'll cover: The Practical (holidays, timings, translations ...) The Cultural ( cultural input into every stage of the project ) […]
Many of you attended our previous Online Speed Networking events over the last few years. We now bring you another one - with improved slick-ness and finesse! A great opportunity to spend 15 mins at a time with other ICG members, informally chatting about what you do and who you are. We would encourage you […]
Please join us at this Lunch&Learn from E-Tabs, where you'll hear more about their innovative SlideCraft product. PowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building your business. In this session you'll learn how SlideCraft can help you: Produce PowerPoint […]
Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his ('Kids' Films and Hygiene') to discuss; Semiotics and its relationship with Qual Kids’ films Hygiene Moving through space A wider point about brand as narrative William Landell Mills, Founder, Amaranth Insight William started Amaranth in 2017 […]
Have you ever wanted to know more about some of the key analytical tools used in market research? New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May. This session will be completely free of […]
the ICG's Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. Each session will be led by an ICG member who'll talk briefly about the content of the book they've chosen, why they chose it, and how they […]
This Knowledge Share is sponsored by Perspective Research Services By this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge! The session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success, recording, […]
This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what […]
Join this 30-min Lunch&Learn with Greg Burke from Tellet What will be covered: The basic principles of setting up an AI-moderated interview How Tellet's, including Kantar, Mars and clients use the platform When it is, and more importantly isn't, appropriate to use AI to conduct interviews Some of the lessons they have learned along the […]