This webinar has been sponsored by Rigour Research
Alexander Ekimov, Kea Solutions Ltd.
It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and B2B research in a single country, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers, I have also participated at the central coordination level for big multinational projects.
Silvia Iranzo Ferrandis, In Market Research
Silvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer, B2B and pharmaceutical global brands.
Camille Gerbaud, CG Research
Camille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market.
Born in France and living in the UK, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity.
Camille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.