The ICG's Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date, several of whom return for a new buddy again and again. Alan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They've both signed up to all opportunities (a grand total of 11 different […]
Ever receive pushback from a client after suggesting an online community approach? If so, you’re not alone! Even after decades of online qual research and with communities being an established methodology today, we can still see client hesitancy in making the jump to a digital solution. Join us at this Lunch & Learn where we’ll […]
This webinar has been sponsored by Cxoice Insight Systems from dobney.com - the all-in-one survey and insight platform Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and […]
Please join this 30-min Lunch&Learn session with PureSpectrum. In recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see. PureSpectrum outlines how by leveraging industry leading technology, […]
This Knowledge Share has been generously sponsored by Qualzy Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge. In this Knowledge Share webinar, Paul Griffiths shares three easily used […]
This webinar has been generously sponsored by TTC WeTranslate Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who'll be discussing what it's really like to conduct research in Asia. Specifically, they'll cover: The Practical (holidays, timings, translations ...) The Cultural ( cultural input into every stage of the project ) […]
Many of you attended our previous Online Speed Networking events over the last few years. We now bring you another one - with improved slick-ness and finesse! A great opportunity to spend 15 mins at a time with other ICG members, informally chatting about what you do and who you are. We would encourage you […]
Please join us at this Lunch&Learn from E-Tabs, where you'll hear more about their innovative SlideCraft product. PowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building your business. In this session you'll learn how SlideCraft can help you: Produce PowerPoint […]
Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his ('Kids' Films and Hygiene') to discuss; Semiotics and its relationship with Qual Kids’ films Hygiene Moving through space A wider point about brand as narrative William Landell Mills, Founder, Amaranth Insight William started Amaranth in 2017 […]
Have you ever wanted to know more about some of the key analytical tools used in market research? New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May. This session will be completely free of […]
the ICG's Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. Each session will be led by an ICG member who'll talk briefly about the content of the book they've chosen, why they chose it, and how they […]
This Knowledge Share is sponsored by Perspective Research Services By this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge! The session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success, recording, […]
This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what […]
Join this 30-min Lunch&Learn with Greg Burke from Tellet What will be covered: The basic principles of setting up an AI-moderated interview How Tellet's, including Kantar, Mars and clients use the platform When it is, and more importantly isn't, appropriate to use AI to conduct interviews Some of the lessons they have learned along the […]
This webinar has been generously sponsored by Indeemo Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? In this session, […]
This Knowledge Share is sponsored by Perspective Research Services. Come and hear ICG member Jon Cohen, Kindling Strategy, talk about writing a book. Based on Jon’s personal experience of writing and self-publishing a business book, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing, producing […]
This webinar has been generously sponsored by Qualzy Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he'll talk about developments in AI that will have s big impact on researchers going forward: synthetic data AI agents multimodal assistants empathetic language models asynchronous video Mike […]
Please join this 30-min Lunch&Learn from DataTile (who are also ICG members). DataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing, seamlessly integrating them in […]
The webinar acts as a bitesize introduction to the full one-day training, Carbon Literacy for the Insights Sector, accredited by the Carbon Literacy Project and starts to answer these questions: What is carbon literacy? What does a tonne of carbon look like and what does it mean? How bad are focus groups? (Clue: Not necessarily […]
This 30-min Lunch&Learn session with Ayda will help you better understand Ayda's suite of products with a deeper dive into Ayda Trust and Ayda Pay. This is a must-attend for anyone who wants to make their research operations smoother and easier. Ayda Founded by ex-ICG member Shifra Cook in 2021, Ayda provides a suite of […]
AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024. The Charter is founded on the belief that the way clients and research agencies work together can make a real difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed […]