Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution

Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve them. He will show the different types of semiotics projects he has […]

Everything you need to know about the Award for Independent Consultants

Come and join us to hear more about this MRS/ICG and what you need to do to submit a winning entry. Ask us any question - no obligation to submit anything! Use this opportunity to hear about previous Finalists' entries and how the Award has benefited their businesses. Deadline for submitting entries is early July. […]

Lunch&Learn with QuestionPro (and 56 Degree Insight)

Online - GoToWebinar

In this lunch & learn session hosted by QuestionPro UK Managing Director Aseem Badshah, we’ll be joined by Jim Eccleston and Duncan Stewart, Managing Partners at 56 Degree Insight from Edinburgh. Discover how independent consultancies/agencies should approach thinking about investing in a research tech stack to help power their business. Since Covid there’s been a […]

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Knowledge Share: Understanding more about Linktree

This Knowledge Share has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides This Knowledge Share will be presented by ICG member Alexander Tan, AT Research. We all need to market our businesses, right? In this knowledge share Alex  will talk about his experience of using […]

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Disability: Breaking down the barriers

This webinar is generously sponsored by McGowan Transcriptions, specialists in Market Research multiple voice transcription since 1993.   We're pleased to have ICG member Steven Lacey, The Outsiders, talk to us about his experiences and knowledge. Steven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders, which conducts lots of research in […]

To AI or not to AI. Is this the question?

This webinar has been generously sponsored by Qualzy, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities, diary studies,  video projects and more. It's complete with state-of-the-art AI powered tools, outstanding support, and cost-effective pricing. In this webinar, Phil Barden and Dr Dirk Held will be talking to us […]

Knowledge Share: Desk Research Uncovered – practical tips for market research professionals

Online - GoToWebinar

This session has been sponsored by E-tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides In this session, ICG member Fiona Silver, Silver Research Services,  talks to us about Desk Research. Specifically, she'll cover: Desk research - The Basics. What it is and when and why you should use it […]

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How do qual researchers feel about generative AI?

This webinar has been generously sponsored by Qualzy This session is for people who want to know how qual researchers feel towards Generative AI. It will be run by ICG member Tom Woodnutt, Feeling Mutual Ltd. The session is based on the results from an international industry survey and qualitative research discussion from February 2023, […]

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Lunch&Learn: Optimizing Qualitative Research: Exploring the AI-Driven Capabilities of Qualzy

Online - GoToWebinar

Join this Lunch&Learn for an insightful exploration of the Qualzy platform's brand-new AI-based features and their applications in qualitative research projects. This presentation will provide a comprehensive overview of the impact of generative AI on planning, design, moderation, engagement, analysis, and reporting, offering a fresh perspective on enhancing research efficiency and effectiveness.   REGISTER FOR […]

Designing and delivering hybrid events – a taster

This webinar provides some ‘frames’ for tackling the complexity of hybrid (both face to face and online) events, including a glimpse of our approach to designing and facilitating hybrid events  negotiating with clients  designing for engagement Insights from case studies of hybrid events we’ve run. Orla Cronin Orla is a research psychologist, facilitator, trainer and […]

Lunch&Learn with CoLoop

Join Alex Coonar and Jack Bowen, founders of CoLoop, to; get a bit of background and introduction for CoLoop Have a demo of it Hear more about future developments & roadmap Have an opportunity to ask them questions CoLoop CoLoop is the AI copilot for qualitative research and can help independent researchers compete with bigger […]

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Knowledge Share: Shopper Research

This Knowledge Share session has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides This session is designed to give a flavour of what shopper research is all about for those fairly new to the topic, who may be asked to consider this approach by their […]

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Lunch&Learn with VisionsLive

https://zoom.us/j/2071827436

We welcome Nikki Baines from VisionsLive to run this Lunch&Learn for us. VisionsLive is an online qualitative research platform. They provide support services: 24-hour ticketing service, project manager assigned to assist with every project, full service available (moderation, recruitment, sims trans) as well as a platform-only approach. They also offer: Webcam & Audio Focus Groups […]

Introduction to AMSR – a free resource for storytelling and bringing context to research and insights

ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09

Please join ICG member Judith Staig for this webinar. Tim Harford advises that, when we see a number, we should ask 'is that a big number?' One of the ways we can answer that question is to look at recent history. For example, is the interest rate high? Only when compared with the last few […]

The 5 ways to grow your business’s profits

ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09

This webinar has been generously sponsored by Perspective Research Services. Many business owners work hard to improve their profits but miss an opportunity to make significant gains to the bottom line by leveraging 5 often overlooked inputs; the ‘5 Ways’. This simple but effective approach will give you clarity on how to grow your business […]

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Mental Fitness: 3 keys to better stress management

ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09

How often have you felt stressed of late? A 2021 Gallup poll showed that 44% of us felt stressed, just yesterday! Stress is a regular and frequent factor in our lives these days, and can be triggered by everything from work pressure, to home life, money and relationships. But its how we deal with it that […]

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Knowledge Share: Mystery Shopping – What? Why? How?

https://zoom.us/j/2071827436

This Knowledge Share session has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides   Join us at this Knowledge Share, presented by Carole Arvanitis, Newlann Mystery Shopping What will be covered? What is mystery shopping? What it gives you. When and why people buy it. […]

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MRS Inclusion Pledge – PANEL DEBATE and Q&A SESSION

Join us on Tuesday 12 September, 11am-12 noon, for a Panel Debate and Q&A Session about the MRS Inclusion Pledge.    The panel will comprise of agency and client-side Equality, Diversity and Inclusion (EDI) representatives: Rebecca Cole Kate Dale Theo Francis Georgie White In addition to hearing their perspectives on some relevant questions, you'll also […]

Lunch & Learn with ResearchBods

https://zoom.us/j/2071827436

Come and join us at this Lunch&Learn session with ResearchBods. What will be covered? ResearchBods is a UK based Global Data Collection partner that offers Agencies, Brands and Independent Consultants, a range of innovative online Qual and Quant Solutions. We combine tech with operational excellence to ensure consistent and high quality delivery across research projects. […]

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Knowledge Share: Do more with less – an introduction to insight synthesis

ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09

This Knowledge Share has been generously sponsored by Opinion Hub Insight budgets are under pressure. Rather than commission new projects, our clients are being asked to do more with what they already know. In this introduction to insight synthesis, we'll show you how to maximise the value in your client's existing research. We'll cover: - […]

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MRS Inclusion Pledge: PANEL DEBATE and Q & A

Join us on Tuesday 12 September, 11am-12 noon, for a Panel Debate and Q&A Session about the MRS Inclusion Pledge.    The panel will comprise of agency and client-side Equality, Diversity and Inclusion (EDI) representatives: Rebecca Cole Kate Dale Theo Francis Nick Baker Georgie White In addition to hearing their perspectives on some relevant questions, […]

Knowledge Share: Making Introversion Work

https://zoom.us/j/2071827436

This Knowledge Share has been generously sponsored by Opinion Hub This Knowledge Share will be presented by Carol Raithatha, Carol Raithatha Ltd.  Introverts as compared to be extroverts can be defined as people who are more reflective, prefer calm and quiet environments, and get their energy from spending time alone. They may also be shy […]

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Lunch & Learn with Yonder Data Solutions

https://zoom.us/j/2071827436

  We welcome Daniel Singham from Yonder Data Solutions to run this Lunch&Learn for us. In the ever-evolving world of market research, data quality concerns have become more prominent than ever. At Yonder Data Solutions, we take pride in the quality of data we deliver to our clients. By placing respondents at the heart of […]

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Secure Your Business with These 7 Essential GDPR and Information Security Tips

ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09

This webinar has been generously sponsored by Indiefield, specialising in providing market research fieldwork and respondent recruitment services to meet the needs of today's market researchers. GDPR and information security continue to evolve and we have 7 tips to make sure you stay up to date covering: device security procurement questionnaires the use of artificial intelligence […]

ICG AGM 2023 with Jane Frost (MRS) as guest speaker

https://zoom.us/j/2071827436

We are delighted to be welcoming Jane Frost, CEO of the MRS, at this meeting. Jane will be talking about some key trends and predictions for the market research sector, and will be available to answer your questions about this. Jane will be speaking at 9am, after which the agenda for the AGM will be: 1. […]

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Inclusive research: Unveiling the truths of Latino consumers

https://zoom.us/j/2071827436

Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth. Key […]

Mindset To Create – North of England

Reflections Manchester Harefield House, Alderley Road, Wilmslow, Cheshire,, Cheshire, United Kingdom

This event is generously sponsored by Bilendi, helping you collect data and create value through market research, customer engagement and loyalty services for your business. It is generously hosted by Reflections Manchester, a beautiful, adaptable, bright and creative facility for market research in the Northwest. A unique, creative, collaborative event for those working in the North […]

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Knowledge Share: Demystifying UX Research

This Knowledge Share is generously sponsored by Opinion Hub , Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage As a seasoned UX Researcher, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different, or just the same competency within a different […]

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QRCA Worldwide Conference: Lisbon, Portugal

Delighted to be promoting the QRCA Worldwide Conference, October 4-6, 2023 in Lisbon, Portugal. Registration is now open and ICG members get a discount of 10% off - use code  ICG10. Act fast and register. This will be a popular conference. www.QRCA.org/ww2023

Interview with Betty Adamou, Gamification Expert

This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice   We welcome Betty Adamou, Gamification Expert, to discuss: A bit more about her professional background and career to date What Gamification is/isn't How it can be […]

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ICG Training: Transforming Online Market Research using Gamification; The Science, Design Application, and Impact

This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice   In this 2-hour training session with Betty Adamou, learn the science and psychology behind gamification, and why it's being used in every industry on the planet - […]

Shopper Brain Conference Europe 2023

25-26 October 2023, Dublin, Ireland Take a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event, tailored for consumer insights professionals in the FMCG industry, offers profound insights into your customers, inspiring innovative strategies to enhance growth and competitiveness. The nexus of this conference is the […]

A love letter from AI to the qualitative researcher

https://zoom.us/j/92843742944

This webinar has been generously sponsored by OPPI - the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current […]

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Knowledge Share: Meet the Second Adolescents

This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage What is this Knowledge Share all about? Is the marketing and brand world missing the opportunity of a lifetime? Why do they find it so hard to communicate with an older generation or […]

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Lunch & Learn with Sample Answers

We welcome back Martin Cawley of Sample Answers for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. Please support this by attending their Lunch&Learn and hearing more. About Sample Answers Founded in 1995 by market researchers to serve the research industry.  We are known […]

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The International Research Landscape

This webinar has been generously sponsored by Teneo Translations We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha  to give us; an update on the international research landscape and its key trends and complexities how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this. Joaquim will be accompanied […]

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Lunch&Learn: Taking Qualitative Research to the Next Level with OPPI

https://zoom.us/j/2071827436

Introducing OPPI, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you […]

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Squeezed – telling HSBC UK’s cost-of-living story with video

This webinar is generously sponsored by Qualzy, the quality insights platform   ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with […]

Knowledge Share: Everything You Always Wanted to Know About Insights Communities* But Were Afraid to Ask

Zoom - Registration link above

ICG member Nathalie Kantorowicz, The Marketing Labs, will take us through the key aspects of running successful online communities; The rules of engagement Girls just want to have fun Bring it to life. Nathalie Kantorowicz A French native and bilingual English-French insights and marketing professional, Nathalie has worked for 30 years across 5 countries in […]

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Wellbeing during the Festive Period: ICG Members Share Their Top Tips

This is a half-hour session, led by ICG member Alison Lyon, Counterpoint Research, to explore some of those tried and tested ways in which we can all get through the festive period as stress-free and as healthily as possible. Come and hear what others have to say and join in the chat. Another way to […]

Knowledge Share: Turbo-charge your dry January

This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. In this Knowledge Share, ICG member Alison Lyon will take us through her personal journey to sobriety, her top tips for successfully giving up alcohol, and some […]

International Research: Trends, challenges, and opportunities – An ICG expert panel discussion

This webinar has been generously sponsored by Teneo Translations This webinar is the first part of a series of webinars we'll be conducting about International Research. Here, we welcome four ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the […]

ICG Advertiser and Sponsor Get Together: Have Your Say

Our advertisers and sponsors are a huge part of our success, and we hope that the ICG, with its over-400 micro-business members (all of whom work in #insight #marketresearch) are a bit part of theirs. Join us on 11th Jan at 1pm for a 30 min chat about the opportunities we can offer you, and […]

ICG Webinar: Transformational Change Dynamics – and The ‘S’ Word!

Zoom - Registration link above

Please join us for this informative webinar by ICG member Paul Vittles, where he'll be covering; the language of change and why it scares people transitional change & transformational change the 3 Key Dynamics of Change the role of research in transformational change mini case studies of major change (inc physical, psychological & emotional) The […]

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Lunch&Learn with Bolt Insight – an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights

Bolt Insight Bolt Insight is an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets. Our core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media, mobile app networks, and consumer panels simultaneously in every research study we […]

Lunch&Learn with Peekator – providing quality access to global consumers through multi-market research

Grab a sandwich and come and learn more about how Peekator can help you in your business. About Peekator Peekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research, advertising, marketing, and communications landscape. Specifically, what will be covered: The current state […]

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