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Developing business policies

10 Aug 2021

Increasingly clients (and their procurement departments) require their suppliers to have a suite of business policies in place in order to commission work. A business policy is a set of rules that standardises how the company operates and does things, and what action...

Less Talk, More Action: Practical Tips To Make Insight More Inclusive

05 Aug 2021

Here, ICG member Sarah Jenkins, Magenta, sets out some key considerations for researchers and clients when commissioning and conducting their research. Market research is innately a people-centred industry. Our job is to gather, analyse and report on the opinions and...

Food Love – The Different Ways The British Love Food: RECORDING

15 Jul 2021

This webinar was generously sponsored by Web Creator Suite  Kath Rhodes (ICG Committee Member) and Ambreen Aziz (two of the three researchers from Qual Street) present a smorgasbord of food findings from their self funded research on food. In this...

Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING

05 Jul 2021

Kevin Simmonds, Advantage Market Intelligence (and ICG member) took us through what desk research is, myths and misconceptions around it, types of desk research, where desk research can add value, how to conduct it and communication and client relationships. LISTEN TO...
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