The pandemic’s silver linings for the world of work.

ICG’s Karen Cooper asked colleagues and clients to muse on the potential benefits brought about via COVID-19 and shares their thoughts here. “It’s 2030 and the focus group moderator (let’s be optimistic, right fellow quallies?) asks ‘What words come to...

Why is cultural insight important in shaping research projects?

Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar.  Here she gives us some background on how she came to feel that we all need to think more about integrating...
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