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The Digital Shopper’s Journey

30 Apr 2018

Reproduced with kind permission of Robin Shuker, this special report takes a look at how digital grocery shoppers make decisions and what actions they take online when selecting their everyday grocery and household consumbable needs.  If you want to find out...

Legitimate interest vs Consent

27 Apr 2018

Legitimate Interests vs. Consent. Do you really know the difference?  The ICO has issued 'myth busters' to explain the difference, and Griffin House Consultancy has produced a blog which simply explains the difference and its implications. ICO...

The Complete B2B Customer Persona Template

26 Apr 2018

This is an industry report produced by Fuel Cycle (a continuous research platform provider). They say that market research budgets have stagnated at around 10% and are only predicted to grow by 1% in the coming year. The future of the industry is in the hand of...

Research & Analytics tools directory

24 Apr 2018

The Lean Insight Toolbox:  By Mike Stevens The ICG's Mike Stevens has developed 'Lean Insight Toolbox' – a useful a resource for anyone who works in research, insight, customer experience or digital analytics.  It will include a...

Respondent Permissions – Example wordings

19 Apr 2018

It is important to make sure that respondents understand what will happen to their information and what they are agreeing to – and also for you to get the right permissions in writing. Here we are collating some examples of wordings/ permissions used by members...

Brexit 1 year count down – consumer confidence

19 Apr 2018

February 2018 Consumer Confidence Briefing The monthly UK Consumer Confidence Barometer (CCB) undertaken by GfK on behalf of the European Commission* is 1 point lower in February at -10. It is 2 points lower than a year ago (-8). Confidence is up in 4 of the 6 regions...
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