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What is insight?

30 Oct 2017

Research Live is pubishing a series of monthly vlogs which asks research professionals a single question – what is an insight?  Watch the latest videos here – definitions include: Findings extrapolated from data which when leveraged generate...

The art of Dialogue

30 Oct 2017

The Fast Company run an innovation festival each year, showcasing new thinking and ideas. This year there was a particulalry interesting talk by design firm 'Ideo's exec, Fred Dust, who says we can solve problems by designing new ways to talk with each...

The challenge of Chunky Questionnaires

29 Sep 2017

Why it’s such a challenge to make customer feedback questionnaires short and focused, but still insightful and valuable? We’ve all seen them; as customers we’ve received them, as researchers possibly guilty of writing them.  Long detailed...

Researchers holding steady while adapting to change

26 Sep 2017

Quirk has been conducting a survey amongst Corporate Researchers since 2014.  The survey is designed to cover all areas of their work and life, including budgets and their views on new methodologies. This year's survey took a specific look at the adoption of...

Learning to be independent…

20 Sep 2017

Lucy Eckley shares her experience of becoming an independent consultant, and some of the lessons she has learnt along the way. Seven years ago I quit my corporate job – the one with the car allowance, annual bonus and company pension – and set up on my...

Four tips for crafting colourful reports

20 Sep 2017

The ICG's Tom Woodnutt of Feeling Mutual has recently written an article for Liveminds, global qualitative research company, to help you add layers of colour and credibility to qual research reports…  Clients want research that paints vivid pictures of...
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