RECORDING OF: How do qual researchers feel about generative AI?

13 Jun 2023

This webinar has been generously sponsored by Qualzy This session is for people who want to know how qual researchers feel towards Generative AI. It will be run by ICG member Tom Woodnutt, Feeling Mutual Ltd. The session is based on the results from an international...

RECORDING: To AI or not to AI: Is this the question?

30 May 2023

This webinar has been generously sponsored by Qualzy, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities, diary studies,  video projects and more. It’s complete with state-of-the-art AI powered...

RECORDING: Disability: Breaking down the barriers

22 May 2023

This webinar is generously sponsored by McGowan Transcriptions, specialists in Market Research multiple voice transcription since 1993.   We’re pleased to have ICG member Steven Lacey, The Outsiders, talk to us about his experiences and knowledge. Steven...

RECORDING: Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution

26 Apr 2023

Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve...

RECORDING AND SLIDES OF: Using Anthropology in Market Research

07 Mar 2023

Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research – Thurs 25 Aug Generously sponsored by Indiefield  Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance...

RECORDING: Emotional Resilience: What Is It And How To Develop It

07 Mar 2023

This webinar has been generously sponsored by Feedback Market Research In this webinar, Keith Mayers, a Chartered Coaching Psychologist and Organizational Psychologist, registered with British Psychological Society, will take us through how we can build our emotional...