Win More Projects With AI-Moderated Qual – And Get Paid For It

This is a Lunch&Learn session with Tellet

In this session, Greg Burke from Tellet will show you exactly how AI-moderated qualitative research works in practice – from designing a discussion guide to analysing hundreds of in-depth conversations at once. You’ll see a live demo of the Tellet platform, hear how independent researchers and agencies are already using it to win new business, and learn how you can start including it in your own proposals.

He’ll also walk through our new referral scheme for ICG members.

About Tellet 

Tellet is an AI-moderated qualitative research platform used by agencies, consultancies, and independent researchers worldwide. It lets you run hundreds of in-depth, conversational interviews simultaneously – giving you qualitative depth at quantitative scale, without needing a large team. For independents and small firms, that means you can take on bigger briefs, deliver faster, and offer something genuinely differentiated.

Greg Burke

Greg Burke is the CEO and co-founder of Tellet. Based in Amsterdam, he has spent the last three years building Tellet into a platform used by some of the world’s leading research agencies and brands, including Kantar, NielsenIQ, Vodafone, and KPMG. Greg is passionate about giving independent researchers access to the same tools the big agencies use.

The referral scheme

Tellet are introducing a referral arrangement for ICG members, valid throughout 2026. If you introduce a new client to Tellet and they go on to complete a qualifying project (minimum 100 participants), we’ll pay you a referral fee of €500 for the first project. For every subsequent qualifying project that client runs on Tellet during 2026, you’ll earn €250. There’s no ongoing commitment – just a straightforward way to earn from recommending a tool you already know works.

Register for this session here