Resource Type: Pitch Perfect Recording

  • Recording: Useful Information to Run Successful Projects in Germany Copy

    Recording: Useful Information to Run Successful Projects in Germany Copy

    We welcome quotapoint for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

    About quotapoint

    quotapoint is a Germany based recruitment and data collection provider, with in-house recruitment from own panel, top-notch viewing facilities in Berlin, Frankfurt and Cologne, a dedicated PM team for digital qual, excellent project management, as well as moderation- and translation-services.

    quotapoint have been supporting their clients with professional market research services for more than 25 years for;

    • Qualitative & Quantitative
    • F2F & Digital
    • Facility & In-home

    As a boutique style company, quotapoint provides first class service for competitive rates and value for money. Every project and every client counts. Project success and client satisfaction is quotapoint’s priority.

    Specifically, what will you gain from attending this session?

    In this Lunch and Learn, you will get useful information to run successful projects in Germany.

    International projects can become challenging if you do not have reliable research partners. In this Lunch and Learn they will show you what is important when selecting a local research partner, what is specific if you conduct research projects in Germany and what  the main drivers are for project success.

    Our Presenter: Stephan Schmid

    This Lunch and Learn will be led by Stephan Schmid, Director and Member of Management Board of quotapoint.

    Stephan has more than 20 years of industry experience in the areas of client and business development, sales and marketing as well as national and international project management – online & offline, qualitative & quantitative. After holding positions as Managing Director at Schmiedl Marktforschung / Schlesinger Group Germany (now Sago), and as Unit Director at Schöttmer Research HUB, he joined quotapoint in January 2024 as Director and Member of the Management Board.

    Special deal for ICG members

    We are happy offering all ICG members a discount of 10%* on the first project commissioned with us (*except incentives).

    Further links

    – Website: www.quotapoint.de

    – Linkedin: https://www.linkedin.com/company/quotapoint-gmbh-teststudio-ffm/

    Recording here 

  • Recording: How to ‘Level Up’ with Larger Agencies Using Data Quality

    Recording: How to ‘Level Up’ with Larger Agencies Using Data Quality

    This Lunch & Learn will outline the development of online research over the past 20 years, including how respondents are increasingly seen as a “commodity”.  The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey.  Even if they qualify, they then get paid a minimum amount for their time in a questionnaire which still doesn’t always consider their experience.  This poor respondent experience has led to inattentive answers and therefore poor-quality data.

    HOWEVER, there is a chance for a micro business to “level up” with some larger agencies by highlighting the importance of data quality, even having a checklist within their proposal.

    Norstat will share their checklist in this session.

    Andrew O’Connell, UK Managing Director, UK

    Andrew has spent nearly 20 years working in online research, including 6 years as the UK Managing Director of Dynata.  He has seen how it has evolved in that time with some developments which have worked well and some which haven’t.  Prior to this he has worked client side in research roles.

    https://www.linkedin.com/in/andrew-o-connell-36167433/

    Watch this session here 

  • RECORDING: B2B Insights, Simplified: LinkedIn-Verified Sampling for Small Businesses

    RECORDING: B2B Insights, Simplified: LinkedIn-Verified Sampling for Small Businesses

    ICG Lunch & Learn

    Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform.

    This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility, efficiency, and impactful research results. Learn how to leverage Emporia’s award-winning mrxCore platform for reliable data collection, reducing costs without compromising on quality.

    A bit about Emporia

    Emporia is a leading B2B research platform that delivers LinkedIn-verified respondents through a programmatic, scalable solution. The company’s approach reduces manual effort and improves data quality, allowing businesses to focus on insights that matter. By offering affordable, verified B2B sample, Emporia helps research agencies and independent consultants streamline their research with confidence.

    Michael Hess

    Michael Hess is the CEO and co-founder of Emporia Research. Prior to starting the company in 2020, Michael managed teams within global marketing at Marriott International and led large-scale database consolidation projects at Fortune 500 companies as an information systems consultant at Baker Tilly. Drawing from years of experience in both corporate and entrepreneurial settings, Michael brings a wealth of knowledge in leveraging innovative technology to improve data quality and research efficiency. Now leading Emporia, Michael is dedicated to helping businesses access high-quality, affordable insights to drive smarter business decisions.

    www.emporiaresearch.com

    WATCH THE RECORDING HERE 

  • RECORDING: Benori – Strategic and Targeted Data

    RECORDING: Benori – Strategic and Targeted Data

    Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions

    We will present Benori’s bespoke research solutions, capabilities (desk research, primary research and data modelling) and examples of how we support our clients in their projects. Particularly, we’d like to talk about how we work with advisory firms and independent consultants, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs.

    Why you should attend?

    The session will showcase how Benori can act as an on-demand extension of your team, offering both the expertise and additional capacity you need in a flexible, cost-effective manner.

    Benori’s services span a broad spectrum, including desk research, quantitative research, developing data assets (e.g.  compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards, infographics) across multiple industries.

    They’ve already collaborated with several ICG members on various strategic projects, including market sizing, competitor benchmarking, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work.

    Benori has grown to a team of 125+ research professionals, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery, Teresa Hadfield, Henrique Savelsberg, Heather Macleod, Riaz Marzban to name a few) on a range of different projects.

    Speakers

    Ashish Gupta (Founder and CEO)

    Ashish is a visionary in the field of global knowledge services, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition, Ashish is the Founder and Trustee of Ashoka University and Plaksha University.

    Suchi Gupta (Director, UK)

    Suchi brings over 15 years of expertise in strategy, business research, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career, she has led global cross-functional teams, consistently delivering tailored solutions across diverse industries.

    About Benori

    Benori, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants.

    We have a well-rounded research methodology comprising:

    • Desk research including public sources and paid databases
    • Primary research including qualitative interviews, FGDs and B2B surveys
    • Data Modelling covering market sizing models and financial analysis

     

    Key areas where we can support:

    • Competitive Landscape to benchmark companies on their size, offerings, financial and operational performance, geographic coverage and other parameters
    • Product Tracking including monitoring new product launches by competitors, claims analysis, trends analysis and regulatory tracking

    Watch this session here

    Additional resource and info:

    Benori Overview for ICG

    Benori Sample Output – Competitive Landscape and Benchmarking

    Benori Sample Output – Market Entry Strategy Support

  • Recording and Discount: How to Analyse Tens of Thousands of Open Ends and Get Quant Insights from Raw Data Fast!

    Recording and Discount: How to Analyse Tens of Thousands of Open Ends and Get Quant Insights from Raw Data Fast!

    ICG Lunch & Learn

    Join Ange Taylor, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work, allowing you more strategic time to craft your insight stories!

    ICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them?

    More specifically, Ange will cover:

    • Text analysis using AI with themes quantified that you can segment and test for significance across the dataset
    • How to get a quick read of survey data without data wrangling (empty cells, multi-select – all the apply questions, etc)
    • How to pivot, cross tab and filter to go deeper with ease.

    AddMaple

    AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more.

    Ange Taylor

    Ange has worked across industries, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text, in one go. She lives in Slovenia with her family, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found, founding

    Website: https://addmaple.com/

    LinkedIn: https://www.linkedin.com/in/angemaple

    YouTube: https://www.youtube.com/@addmaple

    https://theicg.co.uk/member/angeaddmaple-com/

    Watch recording here

    Discount for ICG members (expiring end Nov ’24)

    Choose either 20 or 40% off our AI plans, which expires at the end of November. Claim your discount here: https://tally.so/r/mYzGV0

    Hands-On Training

    Free Hands-on Text Analysis Session with Gen AI
    Join Ange for an exciting, hands-on live training session where we’ll dive into real-world data and analyze the data into themes, sub themes, sentiment or whatever direction you fancy.
    Date: Friday, 22nd Nov, 5 – 6pm (UK)

    Contact Ange for more info

    Another interactive Lunch&Learn

    On Wed 4th December, 1-1.30pm; Register here 

  • RECORDING: Let AI Handle The Routine So You Can Focus on Growth

    RECORDING: Let AI Handle The Routine So You Can Focus on Growth

    Special deal from Yasna for ICG members – Promo Code:

    ICG300 (Activate by November 20; credits can be used afterwards).

    Get 1,000 credits for free (worth €300).

    1,000 credits = up to 100 interviews.
    Sign up here: https://yasna.ai/solution/for-research

    Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces.

    AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality.

    In the upcoming Lunch & Learn session, you’ll discover how to use an AI conversational agent to handle more projects, expand into new markets, and win clients — all without exceeding your working hours.

    Yasna.ai

    Yasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries.

    Tanya Berlina Client Success Director at Yasna.ai 

    With more than 15 years in qualitative research, both offline and online, Tanya has conducted hundreds (or thousands, who counts?) of IDIs, FGs, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research.

    Website: https://yasna.ai/solution/for-research

    LinkedIn: https://www.linkedin.com/company/yasna-ai/ 

    Email: ask@yasna.ai 

    Yasna – AI-powered Conversational Agent – The ICG

    Watch this session here

    Slides from the session here

  • Recording: Discover How Crowdsourced Shopper Insight Could Generate Additional Revenue

    Recording: Discover How Crowdsourced Shopper Insight Could Generate Additional Revenue

    This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent

    What is Field Agent?

    Field Agent delivers fast, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities.

    Our approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: –

    • The effectiveness of product stocking and display in-store (A1 tracking model)
    • Insights into how Shoppers make purchasing decisions and why? (Photos and Videos)
    • Assessment of product satisfaction, complemented by online retailer reviews

    Why should you attend this Lunch&Learn?

    Shopper research can be costly and time consuming, but it doesn’t have to be.

    Discover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter.

    Understand how you could use this methodology and some relevant case studies.

    Field Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.

     Who’s the session for?

    Anyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team.

    Robin Shuker Managing Director

    After a career in advertising in the UK and Sydney, Robin got into market research through online focus groups and communities, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020.

    Robin is also a past Committee Member of the ICG.

    Gwen Deloux (Director of Insight)

    Gwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G, Gwen started her own consultancy working with GSK, P&G, Philips, Unilever, Historic Royal Palaces, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight.

    www.fieldagent.co.uk

    Watch this session here 

    Session slides here

  • RECORDING (+ICG Discount): B2B Research Myths

    RECORDING (+ICG Discount): B2B Research Myths

    This Lunch&Learn will be run by Internet Research Bureau – IRB

    ICG MEMBER DISCOUNT: IRB ARE KINDLY OFFERING ALL ICG MEMBERS 20% OFF QUOTED RATES FOR THEIR FIRST PROJECT UNTIL THE END OF 2024

     

    Join this 30-minute session to better understand:

    Key B2B research myths/stereotypes and how IRB is addressing them. E.g., Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies

    • Some relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities, timings, targets we can reach etc.
    • Online and off-line B2B research we can help ICG members with.

    This session is for any consultants interested in conducting primary B2B research (online, CATI, qual recruitment), sample only or full-service.

    Our speakers:

    Elena Speer, PhD European Sales Director at IRB

    Elena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO, Leo Burnett, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration.

    elena.speer@irbureau.com

    +44(0)7967790823

    https://www.linkedin.com/in/elenaspeer/

     

    Home

    David Winter

    David Winter has been MD Europe for IRB since 2020, having worked at Lightspeed and Kantar for eight years.

    He has been developing IRB’s commercial footprint during that time, focusing on MRAs and smaller consultancies, who fit well with IRB’s flexible approach.

    Together with Elena and other team members he promotes IRB’s panel and offline recruitment offering.

    “We are now offering a full B2B recruitment and fieldwork service, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July”

    David holds degrees in Theology and Law and is a sports enthusiast.

    You can reach him at david.winter@irbureau.com , 07714 244686 or (16) David Winter | LinkedIn

     

    RECORDING HERE 

     

    SLIDES HERE

  • Recording: Ensure Your Research Is Trustworthy and Your Processes Efficient, an Introduction to Ayda

    Recording: Ensure Your Research Is Trustworthy and Your Processes Efficient, an Introduction to Ayda

    This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s  suite of products with a deeper dive into Ayda Trust and Ayda Pay. 

    This is a must-attend for anyone who wants to make their research operations smoother and easier.

    Ayda

    Founded by ex-ICG member Shifra Cook in 2021, Ayda provides a suite of tools for a modern approach to Research Operations (ResOps), spanning recruitment and participant management through to incentivisation and fraud prevention.

    More info about Ayda here

    Our Speakers:

    Letycia Bialle – Customer Success Manager (12) Letycia Bialle | LinkedIn

    Shifra Cook – CEO and Founder of Ayda (12) Shifra Cook | LinkedIn

    Watch this Lunch&Learn here

  • RECORDING: Your Shortcut from Raw Data Inputs to Dynamic Reports

    RECORDING: Your Shortcut from Raw Data Inputs to Dynamic Reports

    Please join this 30-min Lunch&Learn from DataTile (who are also ICG members).

    DataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is  dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing, seamlessly integrating them in a comprehensive software suite that handles tasks ranging from data loading to crosstab and/or dashboard visualisation. It is designed for simplicity and efficiency and empowers users to transition effortlessly from raw data, including formats like SPSS or XLS
    files to finding and sharing insights within hours.

    Featuring a user friendly interface, the software is accessible for individuals without extensive training or technical expertise resulting in a smooth and intuitive experience.

    DataTile is a new generation developed in the last decade. It has solved various research challenges:-

    • Secure login infra-structure for sharing data, crosstabs and dashboards
    • No black box, all data is calculated on the fly and NPS/KPI calculations can be viewed (given
      rights)
    • Extensive functionality for tracking surveys including future proofing of reporting
    • Time saving
    • Beautiful reporting with extra illustrative charts over and above powerpoint.

    Our Speakers:

    Alex Maddox, Partner, Customer Success

    One of the UK’s top research analysis professionals with a wealth of experience. She has spent
    decades helping clients get extra value out of their survey data. Before DataTile Alex worked with syndicated surveys like TGI and media surveys such as PAMCO, RAJAR, Touchpoints helping clients find new and creative ways of understanding their audiences and deliver their insight and stories. She now helps clients bring this expertise to analysing ad hoc proprietary data and tracking surveys.

    Alex Chilingaryan, Founder, Director

    A mathematician, technical visionary, and social research entrepreneur, Alex relishes building world-class systems to change the way we work for the better.

    With 20 years of hands-on experience in software development for scientific applications, data analysis, and integration, Alex also brings DataTile many years of experience in market research innovation and automation, as well as solutions that can revolutionise your business.

    This event should be of particular interest and importance to any researchers working on quantitative tracking studies, brand health surveys, media audience trends, etc., and anyone working with crosstabs, cluster analyses and generating data visualisation.

    Examples of other related Lunch&Learns

    ● ETabs: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research
    ● QuestionPro: Lunch&Learn with QuestionPro (and 56 Degree Insight)
    ● Bolt Insights: Lunch&Learn with Bolt Insight

    Watch this session here

    Contact our presenters:

    Alex Maddox <alex.maddox@datatile.eu>

    Alexander Chilingaryan <a.chilingaryan@datatile.eu>