Resource Type: Pitch Perfect Recording

  • RECORDING: Lunch&Learn with VisionsLive

    RECORDING: Lunch&Learn with VisionsLive

    We welcome Nikki Baines from VisionsLive to run this Lunch&Learn for us.

    VisionsLive is an online qualitative research platform. They provide support services: 24-hour ticketing service, project manager assigned to assist with every project, full service available (moderation, recruitment, sims trans) as well as a platform-only approach.

    They also offer:

    1. Webcam & Audio Focus Groups & IDIs
    2. Text Chat Focus Groups and IDIs
    3. Bulletin Board Communities

    Whatever methodology you choose, the same key features are available:

    1. Whiteboards
    2. Heatmaps
    3. Polls
    4. Reporting

    Although VisionsLive may also be a small team, our extensive experience has allowed us to build a vast network and a substantial supplier database. They offer both full-service and platform-only packages, ensuring flexibility to meet your specific needs. They also provide various payment options to make it convenient for you.

    https://visionslive.com/

    https://www.linkedin.com/company/visionslive-limited/mycompany/

    WATCH THIS SESSION HERE

    For further info about VisionsLive, contact Nikki Baines: nikki.baines@visionslive.com, mentioning the ICG.

  • RECORDING OF: Lunch&Learn: Optimizing Qualitative Research: Exploring the AI-Driven Capabilities of Qualzy

    RECORDING OF: Lunch&Learn: Optimizing Qualitative Research: Exploring the AI-Driven Capabilities of Qualzy

     

     

    Join this Lunch&Learn for an insightful exploration of the Qualzy platform’s brand-new AI-based features and their applications in qualitative research projects. This presentation will provide a comprehensive overview of the impact of generative AI on planning, design, moderation, engagement, analysis, and reporting, offering a fresh perspective on enhancing research efficiency and effectiveness.

     

    RECORDING HERE 

  • RECORDING OF: Lunch&Learn with QuestionPro (and 56 Degree Insight)

    RECORDING OF: Lunch&Learn with QuestionPro (and 56 Degree Insight)

    ICG Lunch & Learn

    In this lunch & learn session hosted by QuestionPro UK Managing Director Aseem Badshah, we’ll be joined by Jim Eccleston and Duncan Stewart, Managing Partners at 56 Degree Insight from Edinburgh. Discover how independent consultancies/agencies should approach thinking about investing in a research tech stack to help power their business. Since Covid there’s been a major shift towards digitisation and self-service infrastructure, we’ll learn from 56 Degree Insight’s journey and discover how an iterative process can help scale your customer success.

    Why should you attend this Lunch&Learn?

    • Investing in your own research tech stack can help win more business
    • Avoid being restricted by your clients’ infrastructure
    • Create new opportunities to run regular tracking studies for your customers
    • Build an asset to help differentiate yourself from other consultancies/agencies
    • Criteria to assess your tech & innovation development requirements.

    About QuestionPro

    Founded in 2006, QuestionPro offers a fully integrated online platform that includes surveys, research & insights, customer experience (CX) and employee engagement software. Our clientele ranges from independent businesses to Fortune 100 companies, who rely on us for insights about customers, employees, and the marketplace. With offices in the UK (headquartered in London), USA, Germany, Mexico, the UAE and India, our customers have 24/7 access to highly trained support specialists and engineers.

    Our speakers

    Aseem Badshah – Managing Director, QuestionPro (UK, Ireland, South Africa, Canada & Japan)

    Aseem Badshah first cut his teeth in the start-up scene of the US. Prior to joining QuestionPro UK in 2019, he was renowned for his entrepreneurial spirit. As Founder & CEO of Socedo in Seattle he led the web application specialising in lead generation to a funding of $2.5 million with a roster of clients including Microsoft, Lenovo and Google. Aseem was also Founder & CEO of the full-service marketing and lead generation agency Uptown Treehouse in LA for 9 years. His wealth of experience in sales, marketing and leadership is driving QuestionPro’s strategy in the UK and beyond.

    Jim Eccleston – Managing Partner, 56 Degree Insight

    Jim Eccleston was a Senior Director in the world’s largest custom market research group at Kantar for over 20 years.  He was with the company as it expanded from its Infratest Burke and NFO roots to become TNS and now Kantar. Latterly, along with 56 Degree Insight partner Duncan Stewart, he headed up the group’s Scottish office in Edinburgh.

    Duncan Stewart – Managing Partner, 56 Degree Insight

    Duncan started his 25 years career in insights working in market research within the tourism sector, firstly at the Scottish Tourist Board and then at Yorkshire Tourist Board.  He moved ‘agency side’ when he joined Scotland’s leading market research company System Three and remained with the company as it expanded and rebranded to become Infratest Burke, NFO, TNS and most recently Kantar. Latterly he and 56 Degree Insight partner Jim Eccleston managed the group’s office in Edinburgh.

    Further links 

    www.questionpro.com
    LinkedIn   Twitter   YouTube   Facebook

    LISTEN TO THIS LUNCH&LEARN HERE

     

  • RECORDING: Lunch&Learn with Norstat (Norstat Express and Testing Time)

    RECORDING: Lunch&Learn with Norstat (Norstat Express and Testing Time)

    We welcome Norstat for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

    Norstat  is the leading data collector for market research in Europe.

    User and market research projects are typically conducted during several weeks. Often important decisions have to be made in days and cannot wait for weeks or months to be complete. Norstat Express and TestingTime give you the possibility to research your customers in hours. Learn how easy it is to use both solutions for qual and quant research studies.

    Nortstat/ Nortstat Express / Testing time

    Norstat is the leading data collector for market research in Europe. Our mission is to deliver trustworthy data of the highest quality to enable well-informed analysis and decision-making. Norstat Express and TestingTime are two digital products offered by Norstat.

    Special offer for ICG members:

    Norstat Express. 1 Free trial up to N = 500

    Testingtime: 3 test users for free: See https://resources.testingtime.com/promotion

    Paul Listuen and Reto Lammler

    Paul Listuen has worked in the MR industry since 1993 and have been in various positions both in Norstat, Ipsos and also a founder of a data collection company. He was in 2022 awarded Market Researcher of the year by the Norwegian market research association.

    In 2015 Reto Lämmler co-founded TestingTime, the European leader in test user recruiting for UX researchers, which was sold in October 2021 to Norstat, the leading data collector for market research services in Northern Europe.

    Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.

     

    LISTEN TO THIS LUNCH&LEARN HERE

     

  • RECORDING: Lunch&Learn with Sample Answers

    RECORDING: Lunch&Learn with Sample Answers

    We welcome Martin Cawley of Sample Answers for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

    Please support this by attending their Lunch&Learn and hearing more.

    About Sample Answers

    Founded in 1995 by market researchers to serve the research industry.  We are known for providing both business and consumer samples for CATI and online methodologies.  As the industry has evolved so have we, branching out most recently into qual research services.

    What will you learn at the Lunch&Learn?

    We will be talking about the benefits of our nVision service, designed specifically for online qual.  We will show you how you can save time and energy managing the qualitative interviewing process and ease the burden on respondents; be it focus groups or in-depth interviews.

    Martin Cawley

    Martin has worked in market research since 2000, initially with Sample Answers before holding various roles at SSI and then spending a few years with Canadean and Opinium.  He has been with Sample Answers again

    LISTEN TO THIS LUNCH AND LEARN HERE 

     

     

     

  • RECORDING: Lunch&Learn with Prevision

    RECORDING: Lunch&Learn with Prevision

    FREE

    ICG Lunch & Learn

    We welcome Trevor Wilkinson of Prevision for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

    Please support this by attending their Lunch&Learn and hearing more.

    About Prevision

    Prevision Research, based in Milton Keynes, was set up in 2009 and provides the following services for ‘difficult-to-reach’ audiences:

    • Interviewer administered CATI and CAWI for quantitative research
    • Hybrid telephone and online data collection
    • Recruitment for depth interviews, focus groups, communities etc
    • Specifying and hosting surveys
    • Delivery of data tabulations to research agencies or end clients

    Typical ‘difficult-to-reach’ audiences covered:

    • Tradespeople (eg, painters/decorators, electricians, plumbers, engineers, builders, roofers, carpenters, bricklayers, plasterers, glaziers etc)
    • B2B decision makers
    • Vulnerable people
    • Social housing tenants
    • Restaurant owners and key workers
    • Businesses providing and consumers receiving waste collection services

    Prevision was a fieldwork supplier to Purple MR for many years and when the owners wanted to retire in 2019, they invited Trevor Wilkinson and Stephen Bairfelt of Purple to become shareholders and to join the board of directors.

    Why you should attend this Lunch&Learn: what will be covered

    • A brief introduction to the Prevision team, our history and how Purple MR became involved with them
    • The benefits of traditional data collection approaches for certain niche audiences
    • Two or three case studies
    • Feedback from ICG members who have recently worked with Prevision.

    We believe people should attend because the session will act as a reminder as to why interviewer administered surveys still have a role, even in an environment where digital approaches dominate the research landscape.

    Trevor Wilkinson

    Trevor set up Purple Market Research with former ICG chairman Stephen Bairfelt in 2002.  He has over 30 years research experience.  In that time, he has worked on a wide range of assignments covering both qualitative, quantitative and secondary (desk) research methodologies.  Projects typically involve researching difficult-to-reach audiences, in particular B2B audiences.  He is formerly chairman of the B2B trade association, BIG and is currently treasurer.  He is a fellow of the Market Research Society and is a director of Prevision Research.

    LISTEN TO THE RECORDING OF THIS LUNCH&LEARN HERE 

     

     

    https://www.previsionresearch.co.uk/

  • RECORDING: Lunch&Learn with Qualzy

    RECORDING: Lunch&Learn with Qualzy

     

    ICG Lunch & Learn

    We welcome Ray Davies of Qualzy for our next Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

    All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

    About Qualzy 

    Qualzy have generously sponsored a number of events over the past couple of years. They have a ton of new features to make research easy, affordable, powerful and successful.

    The platform supports all your asynchronous project needs including diary tasks, UX research, video blogging, international projects, long term communities and much much more.

    Qualzy are passionate about quality insight and love working with quality researchers. They look forward to making friends with more ICG Members and helping you to deliver more for your clients.

    Why you should attend this Lunch&Learn

    Ray will be talking about how to maximise the power of video, and how it can be turned into practical insight. They’ll be talking through traditional and modern collection methods and looking at the pros and cons of both before giving attendees a sneak preview of Qualzy’s powerful video analysis tools.

    *THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY QUALZY

    Qualzy are  so sure that you’ll love their platform that they’d love to give all ICG Members their first project setup for free (£400 value). This means that all you’ll have to pay are the platform costs.

    To give you an idea of what a typical project could cost you: 7 Day project including up-to 200 Participants = £769.

    LISTEN TO THIS LUNCH&LEARN HERE 

  • Recording: Lunch&Learn with Insight Platforms: ChatGPT, Dall-E and the Future of Research Tech

    Recording: Lunch&Learn with Insight Platforms: ChatGPT, Dall-E and the Future of Research Tech

    We welcome Mike Stevens of Insight Platforms (Mike is an ICG member) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

    Specifically, Mike will focus on ChatGPT, DALL-E and the future of research tech in his talk and conclude the session with an explanation of how Insight Platforms can help keep members up to speed with a variety of subjects.

     RECORDING OF THIS SESSION HERE

    More on this subject:

    Demo Days online event (free) https://www.insightplatforms.com/summits/demo-days-feb-2023/

    Insight Platforms Academy (work in progress, mostly paid courses): https://learn.insightplatforms.com/

    Dan Young’s on-demand course on Insight Synthesis: https://learn.insightplatforms.com/courses/get-started-with-insight-synthesis/ (ICG Members can get 20% off with the coupon code synthesis_20)

    https://www.insightplatforms.com/webinars/how-generative-ai-will-remake-research-insights/ .

    https://www.insightplatforms.com/