Resource Type: Pitch Perfect Recording

  • Recording: Getting Started: A Simple Guide to Conducting AI Interviews

    Recording: Getting Started: A Simple Guide to Conducting AI Interviews

    TELLET ARE OFFERING ALL ICG MEMBERS A 10% DISCOUNT ON THEIR SERVICES. 

    Join this 30-min Lunch&Learn with Greg Burke from Tellet

    What will be covered:

    • The basic principles of setting up an AI-moderated interview
    • How Tellet’s, including Kantar, Mars and clients use the platform
    • When it is, and more importantly isn’t, appropriate to use AI to conduct interviews
    • Some of the lessons they have learned along the way

    A bit about Tellet:

    Tellet is a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam, the company has quickly become a trusted supplier to the likes of Kantar, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years, former BBC technologist Pim Verbij and design thinking specialist Luc Maas.

    Greg Burke:

    Greg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content, campaigns and products.

    https://tellet.ai/

    LinkedIn: https://nl.linkedin.com/company/trytellet

    Greg Burke <greg@tellet.ai>

    Watch this session here 

    TELLET ARE OFFERING ALL ICG MEMBERS A 10% DISCOUNT ON THEIR SERVICES. 

  • RECORDING: From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research

    RECORDING: From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research

    Ever receive pushback from a client after suggesting an online community approach? If so, you’re not alone! Even after decades of online qual research and with communities being an established methodology today, we can still see client hesitancy in making the jump to a digital solution.

    Join us at this Lunch & Learn where we’ll discuss 4 common client concerns around online communities, and how to turn those barriers into buys-ins!

    We’ll share a few pro tips around:

    • How to educate (and inspire) clients around online community use cases
    • How to address potential concerns around the richness and reliability of the data
    • How smart technology can in fact enhance multi-market research and help uncover cultural nuance
    • How online makes it easier than ever for client to immerse themselves in the research, live, as it happens

    At the end of the sessions, you’ll be equipped to help your clients understand the possibilities of online research and get excited about going online!

    About incling

    incling was founded in 2013 and since then we’ve run over 500,000 online qualitative conversations in over 30 languages with participants all over the world. Our proprietary online community platform has a range of tools which have been designed to help research and marketing teams gather in-depth and in the moment qualitative feedback (on any device). Our clients can lean on us for a wide range of methodologies – from exploratory, digital diaries to exploring customer journeys and UX experiences.

    Presenter: Anna Coombe

    Anna started her journey in market research right here at incling, initially as a community manager before transitioning to the commercial side of the company. Throughout her career, she has collaborated with a wide range of clients, brands, and agencies, managing projects ranging from quick short-term studies to long-term communities. Her extensive online qualitative experience spans FMCG, financial, retail and travel and hospitality sectors, providing her with a broad and adaptable skill set.

    Recording here

  • RECORDING: Lunch&Learn Field Notes on AI: Questions, Intricacies and Potential Solutions

    RECORDING: Lunch&Learn Field Notes on AI: Questions, Intricacies and Potential Solutions

    We welcome back Field Notes for this Lunch&Learn.

    AI is the new Covid of the market research industry.

    It revolutionised the way we work overnight. Everyone’s talking about it. And (almost) everyone is freaking out about it.

    • What questions do clients ask and what worries them, when you mention AI?
    • What questions should you ask your tech partners, when evaluating their AI products?
    • And what questions should you ask yourself, when choosing to use AI?

    In this Lunch & Learn session we’ll go through all those questions to better navigate the AI world and its intricacies, and we’ll present how at Field Notes we have decided to approach the challenges and opportunities AI brings.

    WATCH THIS SESSION HERE

    Contact: Giulia Romanò <giulia@fieldnotescommunities.com>

  • Recording: Peekator: Providing Quality Access to Global Consumers

    Recording: Peekator: Providing Quality Access to Global Consumers

    About Peekator

    Peekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research, advertising, marketing, and communications landscape.

    Specifically, what will be covered:

    • The current state of conducting multi-market research and the most common practices and pain points.
    • A new approach to multi-market research and how speed, quality and audience reach can be simplified.
    • How multi-market research surveys can be set up just as easily as single-market research studies.  All without compromising on top-notch data and translation quality from all 7 continents.
    • A case study to bring the above to life.

    Our speakers:

    a) Marin Mrsa – Founder and CEO

    Marin Mrsa – Founder and CEO of Peekator, an innovative multi-market research platform dedicated to providing quality access to global consumers. Marin has made significant contributions to the field of market research and entrepreneurship. He is also passionate about customer experience and is known for his work in the emerging field of research technology.

    Marin has been recognised as one of the “30 under 30 Croatian entrepreneurs” and featured on the “GRIT Future List 2020 – The Next Generation of Insights Leaders.” He brings over ten years of invaluable experience in leading Peekator to global recognition.

    b) Sohrab Singh – Account Executive

    Sohrab Singh  – Sohrab is an accomplished market research Account Executive with a keen interest in driving data-driven insights and strategic decision-making in the fields of marketing/advertising and global consumer behaviour. With over 12 years of technology and global consumer behaviour experience, he is currently serving as a client relations ambassador at Peekator.

    Watch this session here 

     

    Please take advantage of Peekator’s Kick-Back Scheme for Independent Consultants:

    We would pay an additional 10% of the project costs directly back to the independent consult we work with. 
    For example, if we work with an independent consultant on a project costing £10,000, then, through the Kickback Scheme, we would directly pay the independent consulting £1,000 upon completion of the project. 

     

  • Recording: Lunch&Learn with Bolt Insight – an AI-Powered Market Research Company, Providing End-to-End Solutions for Quantitative and Qualitative Consumer Insights

    Recording: Lunch&Learn with Bolt Insight – an AI-Powered Market Research Company, Providing End-to-End Solutions for Quantitative and Qualitative Consumer Insights

    Bolt Insight

    Bolt Insightis an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets.

    Our core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media, mobile app networks, and consumer panels simultaneously in every research study we conduct.

    Our technology enables us to identify the most relevant and engaged survey participants without building a fixed panel or approaching the same set of respondents for every study. This methodology provides several advantages, including:

    • Simultaneous data collection in 120+ markets
    • Enhanced data quality (proof points provided below)
    • Accelerated data collection speed.

    Companies like IKEA, Costa Coffee, Kearney, Amazon, Bain, Unilever, L’Oréal, Vodafone and many others have used Bolt Insight for Product Innovation & Concept Testing, Brand Health & Brand Tracking, Advertising & Campaign Evaluation, Audience Segmentation (U&A) and much more.

    What will be covered in this Lunch&Learn?

    Learn more about Bolt Insight’s new product, BoltChatAI: AI-powered, fully automated qualitative research tool, designed to drive consumer empathy in organisations by enabling brief to report in 24 hours.

    The most valuable aspect of BoltChatAI is the unique dataset upon which it is built. We have utilized research data and over 10,000 hours of real conversations distilled from 5 million individual consumer exchanges to train our distinct system.

    This rich, in-depth knowledge has been carefully integrated into our AI Moderator’s DNA, creating a distinctive and challenging-to-replicate tool.

    To provide marketers with instant access to a better understanding of their customers, we have fully automated this system. From launching a new project to receiving a detailed report, BoltChatAI delivers it all.

    Our Speaker: Baybars Umur

    Co-founder and Head of Commercial at Bolt Insight since 2019. With 15 years of experience in marketing, he previously led digital strategy at WPP’s GREY agency and HAVAS Media, with a particular focus on delivering consumer insights to CPG brands.

     

    BoltChatAI

    baybars.umur@boltinsight.com

    Recording is here 

  • Lunch&Learn with Peekator – Providing Quality Access to Global Consumers

    Lunch&Learn with Peekator – Providing Quality Access to Global Consumers

    Grab a sandwich and come and learn more about how Peekator can help you in your business.

    About Peekator

    Peekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research, advertising, marketing, and communications landscape.

    Specifically, what will be covered:

    • The current state of conducting multi-market research and the most common practices and pain points.
    • A new approach to multi-market research and how speed, quality and audience reach can be simplified.
    • How multi-market research surveys can be set up just as easily as single-market research studies.  All without compromising on top-notch data and translation quality from all 7 continents.
    • A case study to bring the above to life.

    Our speakers:

    a) Marin Mrsa – Founder and CEO

    Marin Mrsa – Founder and CEO of Peekator, an innovative multi-market research platform dedicated to providing quality access to global consumers. Marin has made significant contributions to the field of market research and entrepreneurship. He is also passionate about customer experience and is known for his work in the emerging field of research technology.

    Marin has been recognised as one of the “30 under 30 Croatian entrepreneurs” and featured on the “GRIT Future List 2020 – The Next Generation of Insights Leaders.” He brings over ten years of invaluable experience in leading Peekator to global recognition.

    b) Sohrab Singh – Account Executive

    Sohrab Singh  – Sohrab is an accomplished market research Account Executive with a keen interest in driving data-driven insights and strategic decision-making in the fields of marketing/advertising and global consumer behaviour. With over 12 years of technology and global consumer behaviour experience, he is currently serving as a client relations ambassador at Peekator.

    REGISTER HERE (your login will then be sent to you)

  • Recording: Taking Qualitative Research to the Next Level with Oppi

    Recording: Taking Qualitative Research to the Next Level with Oppi

    Introducing OPPI, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.

    Adrian Liew, FounderAdrian is a digital strategist, communications consultant and marketing technologist who has advised corporate leaders, government officials and foreign embassies for the past ten years. As a technologist, Adrian’s passion is analysing and using data to reveal the insightful, profound stories that make a difference to people, companies and governments.

    Website: www.oppi.live

    LinkedIn: www.linkedin.com/in/adsg84

    Watch this Lunch&Learn here

  • RECORDING: Lunch&Learn with Yonder Data Solutions

    RECORDING: Lunch&Learn with Yonder Data Solutions

    We welcome Daniel Singham from Yonder Data Solutions to run this Lunch&Learn for us.

    In the ever-evolving world of market research, data quality concerns have become more prominent than ever. At Yonder Data Solutions, we take pride in the quality of data we deliver to our clients. By placing respondents at the heart of the research process and employing a combination of automated quality checks and manual checks carried out by our experienced team, we ensure that our data always stands up to integrity.

    We run several omnibus services via online and CATI, as well as ad-hoc UK and International work.

    To find out more, join us for an exclusive lunch and learn on 13th September at 1pm hosted by our brilliant Commercial Director, Daniel Singham who has been in the industry for over 16 years and is on the MRS ED&I Council.

    Yonder Data Solutions is a trusted online and telephone fieldwork and data collection agency based in the UK. We are an MRS Company partner, hold the ISO20252 standard for market research services and operate our highly respected online panel, Y Live.

    https://www.linkedin.com/in/daniel-singham-2288346/

    https://www.linkedin.com/company/yonderdatasolutions/

     

     

     

    Home

     

    RECORDING HERE 

    Yonder Data Solutions’ support for ICG Members:

    ICG members a 10% discount on their first project, and even after that, they will always be happy to support you win more work from your clients and continue to support on costs to give you the best chance of winning work. They are happy to help support on proposals as well in terms of information required on data quality/panels and so on and just in general, Daniel considers himself an online panel expert so even if you wanted to reach out for just general questions on panels, the types of questions to ask them to ensure they meet your expectations, just let him know.

    Company creds: Yonder Data Solutions Creds_DS

  • RECORDING: Lunch&Learn with ResearchBods

    RECORDING: Lunch&Learn with ResearchBods

    Come and join us at this Lunch&Learn session with ResearchBods.

    What will be covered?

    ResearchBods is a UK based Global Data Collection partner that offers Agencies, Brands and Independent Consultants, a range of innovative online Qual and Quant Solutions. We combine tech with operational excellence to ensure consistent and high quality delivery across research projects.

    We’d love to share a quick overview of our Online Community platform, our approach to ensuring Data Integrity during online Quant studies, and our introduction of AI solutions to enrich your insight delivery. Most of the session will be focused on Data Integrity, however, and the measures we put in place to ensure real people are providing the responses to your questions.

    Why is ResearchBods  a great fit for micro-businesses in research?

    We’ve supported micro-businesses and freelancers for years, so we truly value the importance of offering a trusted partner service that can deliver time and again! Our service model is scaleable and can support self serve clients, or those that require full serve and everything in-between!  The solutions we offer are not only industry leading, but we’re also massively competitive on price and our dedicated support teams will do whatever they can to help you convert projects.

    Dale Henry, Sales Director

    Dale has been at ResearchBods for 7 years, working across various Product Solutions in a client servicing capacity. Dale’s passion lies within tech enablement and supporting clients with making strategic business decisions through accurate data delivery.

    https://researchbods.strat7.com/

    https://www.linkedin.com/company/strat7.researchbods/mycompany/

    Discount for ICG members

    As mentioned our project prices are always competitive, we rarely lose out on price. We’re happy to offer 15% discount to ICG members on the first project commissioned with us. 

    DOWNLOAD RECORDING HERE

    Presentation slides here ResearchBods ICG L&L Presentation – Data Integrity

    Summarised slides of services provided here: Researcg Bods Data Integrity – A must for all insight professionals 2

  • RECORDING: Lunch&Learn with CoLoop

    RECORDING: Lunch&Learn with CoLoop

    FREE

    ICG Lunch & Learn

    Join Alex Coonar and Jack Bowen, founders of CoLoop, to;

    • get a bit of background and introduction for CoLoop
    • Have a demo of it
    • Hear more about future developments & roadmap
    • Have an opportunity to ask them questions

    CoLoop

    CoLoop is the AI copilot for qualitative research and can help independent researchers compete with bigger less agile teams.

    AI in research is now table stakes and an overwhelming 90% of firms are now investing in AI tooling.

    CoLoop are building with the specific thesis that the sum of researchers with AI tooling will significantly out-compete either individual part.

    CoLoop is currently in pilot phase or on live projects with ~30 consultancies including several global players across more than 8 countries.

    Jack Bowen and Alex Coonar

    Jack, CEO of CoLoop, and Alex, CMO of CoLoop, started building AI tools for research after graduating university in 2020.They tarted with genei, a note taking and summarisation tool aimed at students and researchers.

    They raised a venture backed seed round from Silicon Valley investors in 2021, and then scaled to thousands of users and more than $1M+ in sales.

    They developed CoLoop to solve the problems they experienced with customer and discovery interviews.

    https://www.coloop.ai/

    https://www.linkedin.com/in/jack-at-coloop/

    https://www.linkedin.com/in/alex-coonar-606622129/

    LISTEN TO THIS SESSION HERE