RECORDING: Applications of Behavioural Science to Quantitative Market Research

19 Oct 2022

This webinar is generously sponsored by MIS Group  Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from...

Applications of personality psychology to market research

12 May 2022

This webinar is generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality...

RECORDING: De-Mystifying COM-B And How It Can Be Used In Research

16 Dec 2021

This webinar is generously sponsored by Perspective Research Services  Following on from an ICG members’ egroup discussion, we’re delighted that ICG member Elina Halonen, Square Peg Insight, will take us through what this model of behaviour is, how it...

ICG Webinar: Behavioural Economics: A Practical Guide For Market Researchers

30 Sep 2021

This webinar is generously sponsored by Qualzy (formerly Web Creator Suite)   The webinar will be run by ICG member Emma Woodley, Truth Be Gold Behavioural Insight. The webinar will demonstrate the practical application of Behavioural Economics to your wider...

Going beyond System 1/2 – the many flavours and layers of decision-making psychology

03 Jun 2021

ICG member Elina Halonen, Square Peg Insight, writes: Although well-known, System 1/2 theory is not the only perspective on decision making – there are several differing views in the behavioural science community, each with slightly different assumptions about...