Brand Beauties During Covid19

28 Jul 2020

ICG member Karen Cooper has teamed up with Cint to track the UK public’s attitudes to brands within different sectors during the pandemic. Learn which brands the UK public are most positive towards, and what’s behind these feelings. In particular, if a...

THE FACE BEHIND THE MASK… a moderator’s experience of returning to offline focus groups

22 Jul 2020

ICG advertiser The Qualitative Lab (Plus4) were quick to open their doors again after Lockdown. Read about their moderator’s experiences here. For the first time in four months, our London (Wimbledon) based viewing facility The Qualitative Lab, threw open our...

Is there a future for face to face research?

25 Jun 2020

ICG members iPoint faced a steady stream of questions from clients and colleagues asking for their opinion on face to face research post lockdown. They decided to put the question to their panel to make sure decision making acknowledged participants’ concerns...

Launch in the time of Covid

09 Jun 2020

When deciding to launch a new business, timing can be a very important factor. It’s no surprise then, that in these times of lockdown and uncertainty, many would-be entrepreneurs are understandably hesitant to take the plunge.  However, over the past few months...

‘Brand Beauties’ during Covid19

26 May 2020

ICG member Karen Cooper is tracking, via panel provider Cint, the UK population’s perceptions of ‘brand beauties’ (brands that seem to be responding well to Covid19) during this period. You can find her videos about who’s succeeding over the...