Research Knowledge

Brand Beauties During Covid19

Posted on 28 July 2020

ICG member Karen Cooper has teamed up with Cint to track the UK public's attitudes to brands within different sectors during the pandemic. Learn which brands the UK public are...

Research Knowledge

THE FACE BEHIND THE MASK… a moderator’s experience of returning to offline focus groups

Posted on 22 July 2020

ICG advertiser The Qualitative Lab (Plus4) were quick to open their doors again after Lockdown. Read about their moderator's experiences here. For the first time in four months, our London...

Research Knowledge

Is there a future for face to face research?

Posted on 25 June 2020

ICG members iPoint faced a steady stream of questions from clients and colleagues asking for their opinion on face to face research post lockdown. They decided to put the question...

Business Knowledge

Launch in the time of Covid

Posted on 9 June 2020

When deciding to launch a new business, timing can be a very important factor. It’s no surprise then, that in these times of lockdown and uncertainty, many would-be entrepreneurs are...

Research Knowledge

‘Brand Beauties’ during Covid19

Posted on 26 May 2020

ICG member Karen Cooper is tracking, via panel provider Cint, the UK population's perceptions of 'brand beauties' (brands that seem to be responding well to Covid19) during this period. You...

Mike Roe Training: Winning Business Back

Posted on 6 May 2020

A FREE ONLINE 2 HOUR COURSE FOR 5 ICG MEMBERS. FIRST COME FIRST SERVED TRAINER: Mike Roe, FMRS SUMMARY: To help researchers (re)gain clients, this online selling skills seminar aims...

Business Knowledge

Covid-19: Small business responses

Posted on 6 April 2020

The current pandemic facing us all obviously brings a multitude of challenges on a societal, economic, professional and personal level. As a member organisation for small, independent market research businesses,...