market research Archives - Page 2 of 2

How to sweat your insight assets

25 Aug 2020

ICG member Curtis Arthur is an experienced and accomplished loyalty analytics and consulting professional who has made a career of creatively making the most of low budgets and disparate pieces of information. Here he writes about how to maximise theuse of insights...

Is there a future for face to face research?

25 Jun 2020

ICG members iPoint faced a steady stream of questions from clients and colleagues asking for their opinion on face to face research post lockdown. They decided to put the question to their panel to make sure decision making acknowledged participants’ concerns...

BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals

18 Feb 2020

On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market...

How to use the most powerful tool in ad research

06 Nov 2019

ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant today as it was then....

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