This webinar is generously sponsored by Podengo This webinar by sustainability experts MyCarbon will cover: -The real impact micro-businesses have on the environment -Potential reduction strategies in research projects -The future of sustainability and how it will affect your work -What you need to do to gain a competitive edge. Speakers: Dr Toby Green (Director […]
How often do you find yourself riding the feast and famine rollercoaster? Working and busy one month, but with no work to keep you busy the next month. Time to do more marketing when you’re not busy – and then no time to keep in touch with prospects when you’re busy with clients. Sound familiar? […]
This webinar is generously sponsored by MIS Group Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. However, while some have also had similar success in […]
Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research - Thurs 25 Aug Generously sponsored by Indiefield Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us […]
This webinar is generously sponsored by Ivy Exec Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don't know where to start? In this introductory course you will: Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that […]
FREE We welcome Advanced Symbolics Inc. (ASI) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. Advanced Symbolics Inc. (ASI) is an AI-based market research company that has seen great success using social media services for public opinion research. They have developed the first […]
This webinar is generously sponsored by MIS Group Conjoint Analysis: What is it? How does it work? What does it tell you? This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with […]
This webinar is generously sponsored by Perspective Research Services YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: - Learn semiotics from Rachel in two live sessions. - Bring your comments, questions and marketing problems for immediate responses. - […]
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers' digital ethnography and help them better understand omni-channel purchase / customer journeys. More specifically, you will better understand how to effectively research the following; - click and collect - researching […]
ICG member Soti Coker, Data Chronicle, will take us through how to gain a unique edge by presenting your data and insights in a way that gets noticed, remembered and acted upon. You will also learn data visualisation best practises (both quant and qual) and tips to get you started for free. REGISTER FOR […]
This webinar is generously sponsored by Teneo Translations Free member webinar at 12noon on Monday 18 May 2020. As a member of the ICG you can promote your business through the Directory of Members. Is your profile working hard for you? Is it attracting new business and helping you to get your message across? […]
This webinar is kindly sponsored by Indiefield What do you do with your research findings once the data collection is done? This webinar from Alicia Dornadic, Design Anthropologist at MindSpark Research International in Paris, will explore different ways of representing qualitative research findings, from personas to a-day-in-the-life studies, customer journeys and service blueprints. Alicia […]