ICG News & Announcements

2021 Award For Independent Consultants: FINALISTS ANNOUNCED

Posted on Monday 11 October 2021

The ICG has some of the most talented and experienced researchers in our industry and we are delighted to have them recognised in the MRS’s awards process.

The MRS/ICG Award for Independent Consultants, now in its sixth year, is designed to recognise the contribution of researchers who choose to work as micro-businesses rather than in a larger agency environment.

As every year, we received many excellent quality submissions this year, and the judging panel has been spending the last couple of months reviewing the awards, debating their relative merits and selecting our finalists.  After much deliberation, the finalists are:

  • Bayes Price, Matt Gibbs

Following the #Covid conversation using MR tools

  • Deep Blue Thinking, Nick Bonney

Digging Your Data – How Deep Blue Thinking Helped Doodlebone Champion the Independent Pet Trade

  • Feeling Mutual, Tom Woodnutt

How Qualitative Research Helped Virgin Pure Build A New Product Category

  • The Word Is Out, Dan Parker-Smith and Roseann Smith

Using video to conduct research and deliver insight for NPD

Well done to you all.  And now for the nail biting wait for the announcement of the winner. The winner will be announced online at the MRS Awards ceremony on the 6th December.Over the next few months we will be featuring more about each finalist and their submission on the website so watch this space. 

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