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Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys

Online - GoToWebinar

Eugene Murphy, Founder and CEO of Indeemo will  present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers' digital ethnography and help them better understand omni-channel purchase / customer journeys. More specifically, you will better understand how to effectively research the following; - click and collect - researching […]

Brainstorming

Segmentation Is Cool, No Really, It Really Is…

Online

This webinar is generously sponsored by Rigour Research Ltd, your data collection and advanced analysis partners   Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help. REGISTER FOR THIS INTERACTIVE WEBINAR - BE READY TO […]

Free

Featured Featured Recurring

A two-part read-along of “Using Semiotics in Retail” by Rachel Lawes

Online - GoToWebinar

This webinar is generously sponsored by Perspective Research Services  YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: - Learn semiotics from Rachel in two live sessions. - Bring your comments, questions and marketing problems for immediate responses. - […]

FREE

Consumer Neuroscience for Market Research

Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use - and misuse - of neuroscience methods and ideas,  describe the different ways that […]

FREE

Exploring Conjoint Analysis

Online - GoToWebinar

This webinar is generously sponsored by MIS Group Conjoint Analysis: What is it? How does it work? What does it tell you? This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with […]

FREE

Writing For Impact

Online - GoToWebinar

This webinar is generously sponsored by Ivy Exec Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don't know where to start? In this introductory course you will: Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that […]

Using Anthropology in Market Research

Online - GoToWebinar

Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research - Thurs 25 Aug Generously sponsored by Indiefield  Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us […]

FREE

Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research

Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples. In this webinar […]

FREE

Pensions 101

Pensions 101 with Claire Labrum, Strictly Financial - Thurs 15 Sept, 11am Generously sponsored by Teneo Translations This session is designed to be a layperson’s overview of how pensions work – and how they compare to other investments.  It will cover the basics of pensions (what they are and what they are not), how they are treated for tax […]

FREE

Applications of Behavioural Science to Quantitative Market Research

Online - GoToWebinar

This webinar is generously sponsored by MIS Group  Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. However, while some have also had similar success in […]

FREE

Get Off the Feast & Famine Rollercoaster!

Online - GoToWebinar

How often do you find yourself riding the feast and famine rollercoaster? Working and busy one month, but with no work to keep you busy the next month. Time to do more marketing when you’re not busy – and then no time to keep in touch with prospects when you’re busy with clients. Sound familiar? […]

FREE

Five hints and hacks to help your business grow more effectively

This webinar is generously sponsored by Perspective Research Services  Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and also being responsible for marketing your business and winning work from new or existing clients can be a challenge. In this webinar, ICG […]

FREE
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