Clientside life in 2025: closing the empathy gap to work well together

This webinar has been generously sponsored by Field Sauce   Consultation by AURA with insight clients, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure, waste and stress in research and insight work.  Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on […]

Award for Independent Consultants – Your Questions Answered

Come and join us to hear more about the MRS/ICG Award for Independent Consultants and how to submit a winning entry. Find out what the judges are looking for, get tips to help you craft your paper and hear about the rewards of being a finalist or winner. Ask us any question - no obligation […]

Book Group – Meet the author of StandOut Strategies

Chantal Cornelius will chat about her newest book StandOut Strategies: Outshine Your Competitors, Win New Clients & Build Lasting Success, hosted by ICG Co-Chair Karen Elton. By using this link you can buy a copy of the book, direct from Chantal, with an ICG member discount: https://appletreeuk.com/products/stand-out-strategies-icg/ Everyone is welcome, whether you have read the […]

Reframing the role of automation in data storytelling

This webinar has been generously sponsored by YouScan, social media listening with visual insights. Lunch&Learn from YouScan recording available here .   When we think about automation in quant reporting, we often picture it handling repeatable reports—trackers, multi-market studies, and templated solutions. But automation has evolved. Increasingly, it’s being introduced much earlier in the research […]

Beyond Z: Understanding the UK’s young people

This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today - conduct ±50 interviews (worth €100), sign up at yasna.ai   We welcome ICG member Konrad Collao, Craft, to run this 1-hour […]

AI powered qual analysis: getting to the insight without losing human touch

Join Marco Rovagnati from Quallie Ai where he'll cover the latest advancements in AI enabled insights, best practices for using AI in your work, challenges that many researchers face, and a short demo of Quallie.Ai. Quallie AI Quallie.Ai is a tool to analyse in-depth interviews and focus groups using AI, it’s designed to automate the […]

AI And The Future Of Research – An ICG Panel Debate

This panel debate has been generously sponsored by Quallie AI, a tool to analyse interviews, discover themes and share clips from research.   The ICG is committed to helping its members stay ahead of the curve in relation to AI innovation in resarch; we believe there is great power in sharing our collective experiences and intelligence […]

Discover an integrated qual platform that streamlines projects for everyone

Most qualitative research platforms have a learning curve, require you to operate in a sandbox, and are often expensive. You like Zoom, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to […]

Commercial semiotics – IN ACTION!!!

This webinar is generously sponsored by InsightX Research Solutions , specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it's B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their omni-channel approach fosters authentic participation and ensure the collection of high-quality, representative data.   We […]

AI made easy: helping small teams make a big impact

Grab your lunch and join us for a fast-paced, insight-packed session designed just for independent market research consultants, from Bilendi - end-to-end experts in both qual and quant. Unlock the next level of what you already do best. We will introduce you to BARI, our AI qual assistant, and show you how together, you can: […]

Exploring the Potential of VR/AR in Consumer Insights

This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai   Please join ICG member (and committee member) Barbara Du Perron, Bric,  who'll talk […]

Prompt Design for Independent Researchers – Foundations

This Knowledge Share has been generously sponsored by Yasna.ai,the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai   Join ICG member Ramona Daniel, 23Insights, for this Knowledge Share This 45-minute session will […]

ICG Member Census – Exploring The Results

The ICG conducted a Member Census in February. Thanks to the hard work and expertise of the team of members who ran and processed this*, we'd now like to invite members to come along and hear some of the results. We'd also like to take this opportunity to explore ICG ideas for improvement. Special thanks […]

Click, connect, engage! Using cyberpsychology to motivate participants online

This webinar is generously sponsored by InsightX, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it's B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their omni-channel approach fosters authentic participation and ensure the collection of high-quality, representative data. Do you want to know […]

Qual researchers’ big opportunity with smaller brands

This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai This Knowledge Share will be presented by ICG member Hugh Carling New technology like Generative AI […]

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