This webinar is generously sponsored by Qualzy

Come and join us at this ICG-member only panel discussion which will cover;

• The results of the second wave of the ICG-member survey about AI (including responses to the questions about Synthetic Data)
• Synthetic Data – what is it and industry perspectives about it
• Synthetic Data user experiences, covering qual and quant….
• Discussion and next steps for us all as Indies.

With special thanks to our speakers:

Mike Brown

Mike brings the experience gained from large agency technology and data to smaller research businesses and brands. From automation, improvement of research processes and methods often now using MR specific AI tools as well as the broader industry LLMs, Mike’s company, Green Bird Consultants, can help you survive and thrive.

Karen Cooper

Karen runs Living Brands, an insight and brand consultancy. Her passion and expertise is qual and her business partner offers quant. In this session she’ll be talking about the findings she gained after replicating a human qual study with synthetic personas.

Aakanksha Haran

Aakanksha runs Smart Move Ventures, a UK data and research consultancy specialising in quant and qual methodologies, with a significant part of her business currently run via AI tools. She has run two waves of the ICG AI monitor survey, the results of which will be shared. She will also be presenting a case study on synthetic data usage in a quantitative setting for a syndicated study.

Tom Woodnutt 

Tom is the founder of Feeling Mutual, a  strategic qualitative research consultancy. He is co-leading the ICG AI survey initiative and will both contribute to and chair this discussion.

Register for this session here 

(note the unusual start time for this webinar plus it’s slightly longer duration)