This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024.

This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now.

Preriit will talk about how society might evolve, how work might evolve, and how consumer behaviors might change. Then, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses?

Finally, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring.

Preriit Souda

For the last 15 years, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys, IoT (Internet of Things) data, CRM data, Mobile behavioral data, Weather data, Locational data, etc. Works with structured and unstructured data analytics, data mining-machine learning, natural language & image processing, etc. Have consulted clients from a range of sectors including CPG/FMCG, Finance, Travel, Telecom, Public Sector, across different geographies like UK, US, China, India, Continental Europe, Asia Pacific, Oceania, Middle East, North Africa.

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