Topic: AI

  • RECORDING: AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings

    RECORDING: AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings

    This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis 

    Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications, she’s tested various platforms and approaches to see what truly delivers value. In this session, she’ll share her experiences, practical insights, and honest reflections on what’s worked (and what hasn’t!)—giving you real-world takeaways to consider for your own practice.

    Why Attend?

     Gain Practical Insights – Understand how AI can support qualitative analysis helping you work more efficiently and ultimately improving your results.
     Discover AI Tools – Get an overview of useful AI-powered tools to improve both your research and business operations, with real-world user feedback.
     Explore a Range of Platforms – Hear Silvia’s thoughts on tools like CoLoop, Condens, ChatGPT, Claude, Perplexity, DALL·E, Midjourney, CapCut, HeyGen, Synthesia and Dola AI (time permitting!).
     Ask Questions & Share Perspectives – This is a space to learn, discuss, and exchange experiences with fellow researchers.

    About Silvia:

    Silvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for nearly two decades now. Silvia has managed projects for many international research agencies and consumer, B2B and pharmaceutical global brands. She is passionate about innovation and technology’s role in research and over the past year, she has been actively trying out and integrating AI tools into her workflow and is now excited to share her insights with the ICG community.

    http://es.linkedin.com/in/silviairanzoferrandis

    www.inmarketresearch.com

    Watch this session here 

  • Enhancing AI Translation Quality Through Human Checks

    Enhancing AI Translation Quality Through Human Checks

    By Katie Reed, The Language Factory (an ICG advertiser)

    Language is a cornerstone of humanity, shaping how we connect and understand the world. German philosopher Hans-Georg Gadamer remarked that translation “comprises in its essence the whole secret of human understanding of the world and of social communication.”

    As a translation agency with over three decades of experience, we’re dedicated to meticulously translating and honing texts – which our clients themselves have spent significant time crafting. At first glance, incorporating AI into this deeply human process might appear counterintuitive. Yet, when thoughtfully applied and paired with rigorous human oversight, AI can offer certain efficiencies for some clients. Still, true excellence in translation transcends algorithms, requiring the nuance and insight that only human expertise can provide.

    In this blog we examine the limitations of relying solely on AI translation and the value of combining AI with human checks (or post-editing) to ensure accuracy, efficiency and authenticity, and ultimately, a more professional outcome.

    Read more here

    The Language Factory – The ICG

  • Yasna.ai Introduces Free Text Processing Tool for Market Research Professionals

    Yasna.ai Introduces Free Text Processing Tool for Market Research Professionals

    Yasna.ai has released a free tool to simplify the analysis of open-ended survey responses and customer reviews, making it easier for researchers to extract insights from unstructured qualitative data.

    The tool is powered by Yasna.ai’s advanced analytics engine, designed to handle the complexities of text analysis with speed and accuracy. It automates processes like coding, percentage calculations, summarization, and provides results in just minutes.

    Simplifying Text Analysis

    This tool was created to address the challenges of manual text analysis, offering a more efficient way to process unstructured data:

    – Automatic Coding: Generates codifiers and categorizes responses, reducing the need for manual intervention and, therefore, human errors.

    – Data Quantification: Converts qualitative responses into measurable data, presenting results in clear tables for easier interpretation, digesting, acting and reporting.

    – Instant Summarization: Produces a concise analytical note in text form, complete with percentages and key insights, saving time and enabling faster reporting.

    Practical and Accessible

    With this free tool, researchers can analyze up to 5,000 data cases per month at no cost. Yasna.ai aims to demonstrate the capabilities of its platform while providing market researchers with a practical solution to manage complex datasets efficiently.

    About Yasna.ai

    Yasna.ai is an end-to-end conversational research platform that automates in-depth interviewing through one-on-one text chats, with optional voice responses coming soon. Trained to align with users’ research objectives, Yasna employs deep, human-like probing, automatic translation, and summarization while seamlessly integrating quantitative analysis. By bridging qualitative and quantitative research, Yasna transforms conversations into actionable data, simplifying complex processes and empowering researchers to focus on insights—delivering the depth and confidence your research demands.

     

    For more information and to access the free text processing tool, visit https://yasna.ai/text-processing

    Contact:

    yasna.ai

    ask@yasna.ai

     

    Watch Yasna’s Lunch&Learn for the ICG here

    Yasna – AI-powered Conversational Agent – The ICG

     

     

     

     

  • RECORDING: Let AI Handle The Routine So You Can Focus on Growth

    RECORDING: Let AI Handle The Routine So You Can Focus on Growth

    Special deal from Yasna for ICG members – Promo Code:

    ICG300 (Activate by November 20; credits can be used afterwards).

    Get 1,000 credits for free (worth €300).

    1,000 credits = up to 100 interviews.
    Sign up here: https://yasna.ai/solution/for-research

    Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces.

    AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality.

    In the upcoming Lunch & Learn session, you’ll discover how to use an AI conversational agent to handle more projects, expand into new markets, and win clients — all without exceeding your working hours.

    Yasna.ai

    Yasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries.

    Tanya Berlina Client Success Director at Yasna.ai 

    With more than 15 years in qualitative research, both offline and online, Tanya has conducted hundreds (or thousands, who counts?) of IDIs, FGs, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research.

    Website: https://yasna.ai/solution/for-research

    LinkedIn: https://www.linkedin.com/company/yasna-ai/ 

    Email: ask@yasna.ai 

    Yasna – AI-powered Conversational Agent – The ICG

    Watch this session here

    Slides from the session here

  • RECORDING: Knowledge Share: Roundtable discussion about AI and Qual

    RECORDING: Knowledge Share: Roundtable discussion about AI and Qual

    This Knowledge Share has been generously sponsored by Qualzy, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch.

    Following on from our members’ e-group discussion, we’d like to invite all ICG members to a roundtable discussion about your experiences,  hopes, fears, frustrations and knowledge gaps when using AI in your qual work.

    Come and hear others’ experiences and learn from each other.

    Watch this session here

  • RECORDING: Five Big AI Trends for Researchers and Insight Professionals

    RECORDING: Five Big AI Trends for Researchers and Insight Professionals

    This webinar has been generously sponsored by Qualzy

    Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he’ll talk about developments in AI that will have s big impact on researchers going forward:

    • synthetic data
    • AI agents
    • multimodal assistants
    • empathetic language models
    • asynchronous video

    Mike Stevens

    Mike is the founder of Insight Platforms, the leading online directory, learning and events site for modern research and insights.

    He is also a leading consultant, advisor and writer at the intersection of technology, research and analytics.

    He has over 25 years’ experience in insight, software and consulting firms including Vision Critical, where he led the EMEA region; and Kantar, where he managed regional business units and global accounts.

    His consultancy, What Next Strategy & Planning, helps client teams, agencies and tech firms to develop skills, adopt technology and implement process change.

    https://www.linkedin.com/in/mjbstevens/

    Recording of webinar with slides available here

    Transcript here

    Five Big AI Trends for Researc…ers and Insight Professionals’

  • RECORDING: Lunch&Learn Field Notes on AI: Questions, Intricacies and Potential Solutions

    RECORDING: Lunch&Learn Field Notes on AI: Questions, Intricacies and Potential Solutions

    We welcome back Field Notes for this Lunch&Learn.

    AI is the new Covid of the market research industry.

    It revolutionised the way we work overnight. Everyone’s talking about it. And (almost) everyone is freaking out about it.

    • What questions do clients ask and what worries them, when you mention AI?
    • What questions should you ask your tech partners, when evaluating their AI products?
    • And what questions should you ask yourself, when choosing to use AI?

    In this Lunch & Learn session we’ll go through all those questions to better navigate the AI world and its intricacies, and we’ll present how at Field Notes we have decided to approach the challenges and opportunities AI brings.

    WATCH THIS SESSION HERE

    Contact: Giulia Romanò <giulia@fieldnotescommunities.com>

  • Recording: Lunch&Learn with Bolt Insight – an AI-Powered Market Research Company, Providing End-to-End Solutions for Quantitative and Qualitative Consumer Insights

    Recording: Lunch&Learn with Bolt Insight – an AI-Powered Market Research Company, Providing End-to-End Solutions for Quantitative and Qualitative Consumer Insights

    Bolt Insight

    Bolt Insightis an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets.

    Our core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media, mobile app networks, and consumer panels simultaneously in every research study we conduct.

    Our technology enables us to identify the most relevant and engaged survey participants without building a fixed panel or approaching the same set of respondents for every study. This methodology provides several advantages, including:

    • Simultaneous data collection in 120+ markets
    • Enhanced data quality (proof points provided below)
    • Accelerated data collection speed.

    Companies like IKEA, Costa Coffee, Kearney, Amazon, Bain, Unilever, L’Oréal, Vodafone and many others have used Bolt Insight for Product Innovation & Concept Testing, Brand Health & Brand Tracking, Advertising & Campaign Evaluation, Audience Segmentation (U&A) and much more.

    What will be covered in this Lunch&Learn?

    Learn more about Bolt Insight’s new product, BoltChatAI: AI-powered, fully automated qualitative research tool, designed to drive consumer empathy in organisations by enabling brief to report in 24 hours.

    The most valuable aspect of BoltChatAI is the unique dataset upon which it is built. We have utilized research data and over 10,000 hours of real conversations distilled from 5 million individual consumer exchanges to train our distinct system.

    This rich, in-depth knowledge has been carefully integrated into our AI Moderator’s DNA, creating a distinctive and challenging-to-replicate tool.

    To provide marketers with instant access to a better understanding of their customers, we have fully automated this system. From launching a new project to receiving a detailed report, BoltChatAI delivers it all.

    Our Speaker: Baybars Umur

    Co-founder and Head of Commercial at Bolt Insight since 2019. With 15 years of experience in marketing, he previously led digital strategy at WPP’s GREY agency and HAVAS Media, with a particular focus on delivering consumer insights to CPG brands.

     

    BoltChatAI

    baybars.umur@boltinsight.com

    Recording is here 

  • Recording: A Love Letter from AI to the Qualitative Researcher

    Recording: A Love Letter from AI to the Qualitative Researcher

    This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.

     

    This webinar, presented by ICG member Tom Woodnutt, Feeling Mutual, will cover how qual researchers feel about AI and how AI feels  about qual researchers.  Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process.

    The webinar will also include a Q&A session, as well an interactive discussion about our experiences of AI to date.

    Tom Woodnutt

    Tom is the founder of the insight & strategy collective – Feeling Mutual.

    Feeling Mutual specialises in global, online and mobile qualitative research, tackling diverse briefs (from Innovation to Brand and Communications Strategy, Creative Development, UX and Customer Experience.

     

    https://feelingmutual.com

    https://www.linkedin.com/in/tomwoodnutt/

    RECORDING HERE (only available to ICG members, please don’t share).

  • How Qual Researchers Really Feel About Generative AI

    How Qual Researchers Really Feel About Generative AI

    Article written by ICG member Tom Woodnutt for Research Live. 

    Extract:

    To help qualitative research skills survive the onset of generative AI, the industry must do a better PR job for its uniquely human skills, argues Tom Woodnutt.

    The advent of generative artificial intelligence (AI) has triggered an existential crisis for qualitative researchers. Its mechanisation of knowledge threatens to undervalue our craft as it churns out increasingly credible discussion guides, hypotheses, summaries and even probes. Unsurprisingly, a 2023 paper from Princeton University said market research analysts are in the top 10% at risk from generative AI.

    In these changing times, we qual researchers must ensure that clients appreciate the value they get from our uniquely human talents of curiosity and empathy (both when using and not using AI tools). This means being less humble about how specialised our craft is.

    Read full article here.