We are delighted to be welcoming Jane Frost, CEO of the MRS, at this meeting. Jane will be talking about some key trends and predictions for the market research sector, and will be available to answer your questions about this. Jane will be speaking at 9am, after which the agenda for the AGM will be: 1. […]
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth. Key […]
This event is generously sponsored by Bilendi, helping you collect data and create value through market research, customer engagement and loyalty services for your business. It is generously hosted by Reflections Manchester, a beautiful, adaptable, bright and creative facility for market research in the Northwest. A unique, creative, collaborative event for those working in the North […]
This Knowledge Share is generously sponsored by Opinion Hub , Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage As a seasoned UX Researcher, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different, or just the same competency within a different […]
Delighted to be promoting the QRCA Worldwide Conference, October 4-6, 2023 in Lisbon, Portugal. Registration is now open and ICG members get a discount of 10% off - use code ICG10. Act fast and register. This will be a popular conference. www.QRCA.org/ww2023
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice We welcome Betty Adamou, Gamification Expert, to discuss: A bit more about her professional background and career to date What Gamification is/isn't How it can be […]
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice In this 2-hour training session with Betty Adamou, learn the science and psychology behind gamification, and why it's being used in every industry on the planet - […]
25-26 October 2023, Dublin, Ireland Take a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event, tailored for consumer insights professionals in the FMCG industry, offers profound insights into your customers, inspiring innovative strategies to enhance growth and competitiveness. The nexus of this conference is the […]
This webinar has been generously sponsored by OPPI - the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current […]
This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage What is this Knowledge Share all about? Is the marketing and brand world missing the opportunity of a lifetime? Why do they find it so hard to communicate with an older generation or […]
We welcome back Martin Cawley of Sample Answers for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. Please support this by attending their Lunch&Learn and hearing more. About Sample Answers Founded in 1995 by market researchers to serve the research industry. We are known […]
This webinar has been generously sponsored by Teneo Translations We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha to give us; an update on the international research landscape and its key trends and complexities how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this. Joaquim will be accompanied […]
Introducing OPPI, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you […]
This webinar is generously sponsored by Qualzy, the quality insights platform ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with […]
ICG member Nathalie Kantorowicz, The Marketing Labs, will take us through the key aspects of running successful online communities; The rules of engagement Girls just want to have fun Bring it to life. Nathalie Kantorowicz A French native and bilingual English-French insights and marketing professional, Nathalie has worked for 30 years across 5 countries in […]
Please come and join us for a Canapes and Drinks Party on Friday 8th December in the upstairs room of the Atlas Pub, Fulham. The room holds 60, so grab your tickets now. Cost is £40+VAT to include beautiful canapes, sharing bowls and drinks, as well as ticketing fees. With special thanks to our Co-sponsors; […]
This is a half-hour session, led by ICG member Alison Lyon, Counterpoint Research, to explore some of those tried and tested ways in which we can all get through the festive period as stress-free and as healthily as possible. Come and hear what others have to say and join in the chat. Another way to […]
This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. In this Knowledge Share, ICG member Alison Lyon will take us through her personal journey to sobriety, her top tips for successfully giving up alcohol, and some […]
This webinar has been generously sponsored by Teneo Translations This webinar is the first part of a series of webinars we'll be conducting about International Research. Here, we welcome four ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the […]
Our advertisers and sponsors are a huge part of our success, and we hope that the ICG, with its over-400 micro-business members (all of whom work in #insight #marketresearch) are a bit part of theirs. Join us on 11th Jan at 1pm for a 30 min chat about the opportunities we can offer you, and […]
Please join us for this informative webinar by ICG member Paul Vittles, where he'll be covering; the language of change and why it scares people transitional change & transformational change the 3 Key Dynamics of Change the role of research in transformational change mini case studies of major change (inc physical, psychological & emotional) The […]
Bolt Insight Bolt Insight is an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets. Our core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media, mobile app networks, and consumer panels simultaneously in every research study we […]
Grab a sandwich and come and learn more about how Peekator can help you in your business. About Peekator Peekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research, advertising, marketing, and communications landscape. Specifically, what will be covered: The current state […]
This webinar has been sponsored by Yonder Data Solutions, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services Come and hear from our 5 Award Finalists from last year about their submissions. Hear more about […]
This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. Any one who knows a child knows that they are all unique with their own opinions. Not just mini consumers, kids and teens offer a great deal of opportunity for […]
We welcome back Field Notes for this Lunch&Learn. AI is the new Covid of the market research industry. It revolutionised the way we work overnight. Everyone’s talking about it. And (almost) everyone is freaking out about it. What questions do clients ask and what worries them, when you mention AI? What questions should you ask […]
We welcome IFA Victor Sacks, VS Associates, to talk about some key areas of financial planning relevant to micro-business owners, and answer your questions about this. Specific areas to be covered include: retirement planning financial investments employee responsibilities. This webinar is designed to give you some food for thought, rather than individual advice, and will […]
This webinar is generously sponsored by Babble viewing facility, West Midlands, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact As part of our international research webinar series, we are now proud to introduce three ICG members who'll give us some cultural insight, do's and don'ts of doing research, and some […]
Back by popular demand is our annual face-to-face legendary Quiz Night Quiz masters Deanne and Marc Gold of iPoint Research (also ICG members), will be hosting a brilliant, amusing, neither-too-difficult, nor too-easy quiz, designed to get you working as a team and testing those grey cells. In true ICG style, we want to encourage […]
The ICG's Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date, several of whom return for a new buddy again and again. Alan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They've both signed up to all opportunities (a grand total of 11 different […]
Ever receive pushback from a client after suggesting an online community approach? If so, you’re not alone! Even after decades of online qual research and with communities being an established methodology today, we can still see client hesitancy in making the jump to a digital solution. Join us at this Lunch & Learn where we’ll […]
This webinar has been sponsored by Cxoice Insight Systems from dobney.com - the all-in-one survey and insight platform Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and […]
Please join this 30-min Lunch&Learn session with PureSpectrum. In recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see. PureSpectrum outlines how by leveraging industry leading technology, […]
This Knowledge Share has been generously sponsored by Qualzy Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge. In this Knowledge Share webinar, Paul Griffiths shares three easily used […]
This webinar has been generously sponsored by TTC WeTranslate Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who'll be discussing what it's really like to conduct research in Asia. Specifically, they'll cover: The Practical (holidays, timings, translations ...) The Cultural ( cultural input into every stage of the project ) […]
Many of you attended our previous Online Speed Networking events over the last few years. We now bring you another one - with improved slick-ness and finesse! A great opportunity to spend 15 mins at a time with other ICG members, informally chatting about what you do and who you are. We would encourage you […]
Please join us at this Lunch&Learn from E-Tabs, where you'll hear more about their innovative SlideCraft product. PowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building your business. In this session you'll learn how SlideCraft can help you: Produce PowerPoint […]
Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his ('Kids' Films and Hygiene') to discuss; Semiotics and its relationship with Qual Kids’ films Hygiene Moving through space A wider point about brand as narrative William Landell Mills, Founder, Amaranth Insight William started Amaranth in 2017 […]
Have you ever wanted to know more about some of the key analytical tools used in market research? New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May. This session will be completely free of […]
the ICG's Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. Each session will be led by an ICG member who'll talk briefly about the content of the book they've chosen, why they chose it, and how they […]
This Knowledge Share is sponsored by Perspective Research Services By this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge! The session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success, recording, […]
This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what […]
Join this 30-min Lunch&Learn with Greg Burke from Tellet What will be covered: The basic principles of setting up an AI-moderated interview How Tellet's, including Kantar, Mars and clients use the platform When it is, and more importantly isn't, appropriate to use AI to conduct interviews Some of the lessons they have learned along the […]
This webinar has been generously sponsored by Indeemo Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? In this session, […]
This Knowledge Share is sponsored by Perspective Research Services. Come and hear ICG member Jon Cohen, Kindling Strategy, talk about writing a book. Based on Jon’s personal experience of writing and self-publishing a business book, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing, producing […]
This webinar has been generously sponsored by Qualzy Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he'll talk about developments in AI that will have s big impact on researchers going forward: synthetic data AI agents multimodal assistants empathetic language models asynchronous video Mike […]
Please join this 30-min Lunch&Learn from DataTile (who are also ICG members). DataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing, seamlessly integrating them in […]